Terre e Cibo

Terre e Cibo, the new face of the Cavour food and wine fair

Terre e Cibo is the event that, in the heart of the town of Cavour (Province of Turin, Piedmont), celebrates the deep connection between environmental quality and food quality. Born from the evolution of the historic Cavour Carne fair, which reached its twenty-fifth edition in 2025, the new festival broadens its scope: while the prized Piedmontese beef remains the star, it now shares the stage with native breeds, short-supply-chain products, and the entire gastronomic heritage of the Pinerolo area.

When and where

The event takes place over the weekend around April 25th, coinciding with Liberation Day, bringing the historic center of Cavour to life: from Piazza Solferino and Piazza III Alpini for the livestock exhibition, to the marquee in Piazza Sforzini for workshops, and the Palagusto dedicated to tastings and meals. For two days, the village at the foot of the Rocca transforms into a grand showcase of flavors, traditions, and rural culture.

Piedmontese beef and native breeds

The heart of the event is the promotion of the Piedmontese cattle breed and its prized Fassona meat, alongside the recovery of two historic species linked to the territory: the white hen, now known as the Gallina di Saluzzo, and the Cavour black pig. The regional livestock exhibition, organized in collaboration with the Piedmont Regional Breeders Association, brings together breeders and selected livestock, complemented by an agricultural machinery show and the Campagna Amica educational farm.

A program of taste and culture

The program weaves together festive moments and opportunities for in-depth exploration. There is no shortage of major dining events, such as the Piedmontese Lunch and evenings dedicated to barbecues and dinners with breeders, organized by ProCavour together with local butchers. Alongside the meals, the event features:

• meetings and debates on food policy and livestock sustainability;
• show cooking workshops dedicated to reducing food waste;
• guided tours of the historic center and local farms;
• vintage tractor and motorcycle exhibitions.

Local excellence

Alongside the meat, Terre e Cibo showcases the gastronomic richness of the Pinerolo area and Piedmont: apples, PGI hazelnuts, rosemary-infused lard, cured meats, breadsticks, cheeses, and artisanal pasta. A festival that, under the patronage of the Piedmont Region and the Metropolitan City of Turin, combines the pleasure of dining with reflection on the future of agriculture and the value of the short supply chain.