Pinerolo's grand August fair dedicated to the city's patron saint
The San Donato Patronal Fair, known to locals simply as the San Donato Fair or the August Fair, is the most cherished summer event in Pinerolo. Held in Pinerolo, in the province of Turin, in the heart of Piedmont, it is dedicated to San Donato, the city's patron saint. The event traditionally takes place over the weekend of the last Sunday in August, enlivening the historic center, Piazza Vittorio Veneto, Piazza d'Armi, and Piazza Terzo Alpini.
The origins of Pinerolo's fairs are lost in time: the city was founded around the year 1000 thanks to donations from Countess Adelaide, and even then, the first market events began to take shape around the abbey and later the cathedral. Like many Italian fairs, the Pinerolo event has medieval roots linked to the Christian feast of the patron saint. Over the centuries, the San Donato Fair has maintained this religious connection while transforming into a major showcase for the region and its economy.
The San Donato Fair is much more than a market: it is a time when Pinerolo comes together, with families strolling, horse and dog enthusiasts gathering, and athletes and curious visitors mingling. The event combines devotion to the patron saint, the promotion of the Pinerolo agricultural sector, and popular entertainment, in a day that brings the Piedmontese summer to a beautiful close. Admission to all events is free.
The 2026 edition of the San Donato Patronal Fair is scheduled in Pinerolo for Sunday, August 30, 2026, the official date announced by the Municipality of Pinerolo. As per tradition, the fair will be held alongside the Agricultural Machinery and Products Exhibition, set up in Piazza d'Armi: exhibitors interested in participating can submit their applications by mid-August via the municipal platform.
The detailed program for the day — including stalls along Corso Torino, shows in Piazza d'Armi, sports tournaments, and the funfair in Piazza Terzo Alpini — will be announced by the Municipality in the weeks preceding the event.
The detailed program for the 2026 edition will be published by the Municipality of Pinerolo in the weeks preceding the event. Based on recent editions, the fair day typically includes:
The names of the associations and final times will be confirmed with the official program.
The Fair takes place around the last Sunday of August, with events spread across Saturday and Sunday.
Pinerolo historic center, Corso Torino, Stradale Fenestrelle, Piazza Vittorio Veneto, Piazza d'Armi (Agricultural Machinery Exhibition and shows), and Piazza Terzo Alpini (funfair).
By car from Turin (approx. 40 km) via the SR23 del Sestriere. By train, Pinerolo station is connected to the Turin metropolitan railway service (line SFM2). During the fair, a dedicated parking area is available in Piazza Vittorio Veneto.
Admission to all events is free.
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Centro storico, Piazza Vittorio Veneto, Piazza d'Armi e Piazza Terzo Alpini
Corso Torino, 10064 Pinerolo