Schenner Markt — Grand Summer Market in the village center

The Schenner Markt, the summer market of Scena

The Schenner Markt is the grand summer market that brings the center of Scena (Schenna) to life every year. Perched on the sunny slopes overlooking the Merano basin in the province of Bolzano, in the heart of Trentino-Alto Adige, the village offers a stunning backdrop. For an entire day, the village streets and Raiffeisen Square are closed to traffic, transforming into a vibrant path of stalls, scents, and music, where residents and visitors meet to shop, taste, and experience the authentic atmosphere of a South Tyrolean village market.

The ribbon-cutting: the barrel tapping

The day opens at 10:00 AM with the barrel tapping (Fassanstich) and the official inauguration of the market, a traditional ritual that kicks off the festivities. From that moment until evening, the village remains one big open-air party, with stalls set up throughout the historic center.

What you will find at the market

• Local traders with a wide selection of goods and items of all kinds;
• Farmers from the local masi (farms) of Scena and the surrounding area, offering fresh, genuine products straight from their farms;
• Artisans showcasing their work and traditional techniques;
• Food stalls managed by Scena's local restaurants, serving typical South Tyrolean culinary specialties.

Music, entertainment, and kids' area

The day is accompanied by live music and entertainment spread throughout the streets. Great attention is paid to families: a rich children's program is planned, featuring entertainment, a bouncy castle, a climbing wall, and a goal-shooting game, so that even the little ones can enjoy a day of fun in complete safety while the adults browse the stalls.

A traditional Merano event

Organized by the Scena Tourist Board, the Schenner Markt is one of the most anticipated summer events in the village calendar and the entire Merano region. It represents an ideal opportunity to discover the flavors and traditions of the area, support local producers, and immerse yourself in South Tyrolean hospitality, all within a landscape framed by vineyards, apple orchards, and the peaks surrounding Scena.