Un Borgo di Sera
Summer Friday nights in the historic center of Borgo San Dalmazzo: one evening, one color
About Un Borgo di Sera
Un Borgo di Sera: the widespread summer of Borgo San Dalmazzo
For four Friday nights in July, the historic center of Borgo San Dalmazzo, nestled at the foot of the Cuneo valleys in Piedmont, transforms into a large open-air stage. Un Borgo di Sera is the summer festival that brings the town's streets and squares to life with music, shows, dance, markets, exhibitions, children's entertainment, and themed dinners. It is a free event designed for both locals and visitors to enjoy the town in a festive atmosphere that lasts until late at night.
One evening, one color
The common thread of the event is color: every Friday, the streets of the village are tinged with a different shade—pink, blue, white, or red—and guests are invited to dress accordingly and strike a pose at the photo booth set up for the occasion. It is a simple yet brilliant idea that gives each evening its own identity and creates a unique atmosphere among the historic buildings. The red evening, in particular, has recently been dedicated to the passage of the Vuelta, the Spanish cycling race that made a special stop in Piedmont and Borgo San Dalmazzo.
What to find around town
The program is intentionally spread out: strolling through Via Roma, Via Garibaldi, Via Marconi, Piazza Martiri, Piazza IV Novembre, and Piazza Liberazione, you will encounter dance orchestras, street performers, dancers, jugglers, fire shows, sports exhibitions, the hobby market by the Circolo Culturale San Telmo, and art exhibitions. There is also plenty for children, including bouncy castles, face painting, creative workshops, and traditional games. Two fixed events set the pace for the entire festival: the Borgo Talent Show, an open stage for local singers, dancers, and performers, and the Borgo Fashion Night, a fashion-focused evening where the shop windows of Borgo San Dalmazzo become an open-air runway.
Dining in the square
Every Friday, local restaurants and bars offer themed outdoor dinners, ranging from grilled specialties to set menus, often by reservation: it is the perfect opportunity to dine under the stars before or after the show. Un Borgo di Sera is organized by the Associazione Ente Fiera Fredda della Lumaca, the same organization behind the historic Fiera Fredda in December, in collaboration with the Youth Council and local associations.
Un Borgo di Sera — edition 2026
2026 Edition
The 2026 edition of Un Borgo di Sera takes place over four Friday nights in July in the historic center of Borgo San Dalmazzo: July 3, 10, 17, and 24, 2026. The event confirms its proven formula, with color-themed evenings (pink, blue, white, and red), live music, street performances, markets, children's entertainment, and themed dinners offered by local establishments.
Among the events already announced by the Ente Fiera Fredda della Lumaca: the Borgo Talent Show on Friday, July 10, an open stage for local singers, dancers, and performers, and the Borgo Fashion Night on Friday, July 24, a fashion-focused evening where the center becomes an open-air runway featuring local shop collections.
The detailed program for each evening—show line-ups, times, and themed dinners—will be published by the organizers in the weeks leading up to the event on the website fierafredda.it and on the Ente Fiera Fredda social media channels.
Programme Un Borgo di Sera 2026
The complete program for the 2026 edition will be released by the Ente Fiera Fredda in the weeks leading up to the festival. The structure and main events are currently confirmed, while the evening-by-evening details will be published in July on fierafredda.it.
Friday, July 3 — Pink Evening
Opening of the festival with the evening dedicated to the color pink: music, shows, markets, and entertainment in the historic center.
Friday, July 10 — Blue Evening · Borgo Talent Show
Blue evening featuring the Borgo Talent Show, an open stage for local singers, dancers, performers, and artists. Registration via the form available on the Ente Fiera Fredda website.
Friday, July 17 — White Evening
White evening with shows, music, and entertainment along the town's streets and squares.
Friday, July 24 — Red Evening · Borgo Fashion Night
Red evening featuring the Borgo Fashion Night: the historic center transforms into an open-air runway with outfits and collections from Borgo San Dalmazzo's shops.
Highlights Un Borgo di Sera 2026
Prices Un Borgo di Sera 2026
Practical information — Un Borgo di Sera
When
Four Friday nights in July. Evenings generally start around 9:00 PM and continue until midnight.
Where
Historic center of Borgo San Dalmazzo (CN), Piedmont: Via Roma, Via Garibaldi, Via Marconi, Via Bergia, Piazza Martiri, Piazza IV Novembre, Piazza Liberazione, and surrounding areas.
Admission
Access to the evenings and shows is free. Themed dinners offered by restaurants and bars are paid and often require reservations.
Information
Ente Fiera Fredda della Lumaca, Via Vittorio Veneto 19, Borgo San Dalmazzo. Email [email protected], tel. +39 328 1365625 (Wednesday 9:00 AM – 12:00 PM). Updated program at fierafredda.it.
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Where does it take place — Un Borgo di Sera
Centro storico di Borgo San Dalmazzo