Primavera in forma di Roccaverano DOP

A festival for the signature cheese of the Alta Langa

Primavera in forma di Roccaverano DOP is the event that the Consortium for the Protection of Roccaverano DOP Cheese dedicates to its flagship product in the town of Roccaverano, in the province of Asti, in the heart of the Piedmontese Alta Langa. For one day, the small hillside village transforms into an open-air laboratory of taste, where tradition, local storytelling, and authentic flavors intertwine in a convivial atmosphere.

The ROB-IN producers' market

The heart of the event is the market exhibition set up in the town center, right in front of the Town Hall. Here, producers from the ROB-IN project, supported by the Piedmont Region, showcase their goods, bringing together about fifty companies from the Alta Langa. It is a showcase that tells the story of the territory through its excellences and allows you to meet the producers in person.

• PDO cheeses, starting with Roccaverano goat cheese
• DOC and DOCG wines, with Alta Langa DOCG as a protagonist
• Piedmont PGI hazelnuts and organic honey
• Cured meats, medicinal herbs, saffron, and artisanal preserves

Guided tastings, gnocchi, and music

The day is marked by two free guided tastings, at 11:00 AM and 3:00 PM, during which Roccaverano DOP is paired with products from the ROB-IN basket to highlight the versatility of the goat cheese and the dialogue between the different local specialties. Around noon, the Pro Loco of Roccaverano serves one of the most anticipated dishes: gnocchi with Roccaverano DOP, a local classic where the cheese expresses its fullest, creamiest, and most intense identity. Accompanying the day, between a tasting and a chat with the producers, is live music by the band Dugongo.

Roccaverano DOP, the history of a Piedmontese goat cheese

Roccaverano is one of the oldest and most characteristic goat cheeses in Piedmont. Produced with goat's milk, to which sheep's or cow's milk may be added, it stands out in both its fresh version, with a tangy note, and its aged, soft-paste version. Its production area extends between the provinces of Asti and Alessandria, in the Langa of Roccaverano, in the Bormida Valley and Erro Valley, a hilly landscape guarded by small farms. Celebrating spring here means telling the story of an excellence that is a cultural, agricultural, and community heritage of the Alta Langa.

An event for the Piedmontese territory

The initiative is organized by the Consortium for the Protection of Roccaverano DOP with the support of the Piedmont Region and European rural development programs, and is part of the activities of the 'Piemonte Is - Eccellenza Piemonte' campaign. As the Consortium president Matteo Marconi notes, it is "a full day dedicated to being together, tasting genuine flavors, but also talking to producers to better understand the origins of products so important to our territory." Admission is free.