New Eden Festival
Music, art, and nature at the Parco della Zizzola in Bra
About New Eden Festival
A new Eden at the foot of the Zizzola
The New Eden Festival is a vibrant music event that brings the Parco della Zizzola in Bra to life every June. Located in the Roero area of the province of Cuneo, in the heart of Piedmont, the festival was founded in 2025 by the Folle-Mente cultural association. It presents itself as a "contemporary paradise" where live music engages with art, creativity, and the natural beauty of the park surrounding the historic Zizzola villa, the city's iconic landmark.
Three days of urban, electronic, and pop music
The festival follows a grand open-air format: each evening features a distinct musical identity, from rap and techno to pop, guiding the audience from sunset deep into the night. New Eden showcases renowned national artists, alternating live shows, DJ sets, and experimental projects in an atmosphere of shared freedom. The Municipality of Bra and the Roero territory provide the perfect backdrop for an event destined to become a staple of the Cuneo summer.
More than just music
Beyond the concerts, the festival offers:
- Artistic performances and immersive installations throughout the park
- Creative workshops and moments of community engagement
- Street food and local gastronomic specialties
- Green areas and spaces to enjoy the park during the day
A sustainable festival
Environmental sustainability is one of the core values of the New Eden Festival. The organization focuses on reducing single-use plastics, implementing waste sorting with dedicated eco-zones, using compostable materials, and providing digital ticketing. It is an event model that seeks to combine entertainment with respect for the Roero landscape.
A bold bet for Bra
Produced by the Folle-Mente association in collaboration with Live It Events and local partners, the New Eden Festival represents a cultural gamble for the city of Bra: bringing big names in Italian and international music to the Parco della Zizzola, offering young people in southwestern Piedmont a meeting place that blends entertainment, community, and environmental awareness.
New Eden Festival — edition 2026
The second edition of the New Eden Festival returns to the Parco della Zizzola in Bra for three days of music from June 19 to 21, 2026, confirming the event's growth following its 2025 debut.
The announced program includes:
- Friday, June 19: live show with Dani Faiv and Sick Luke, two protagonists of the Italian urban and hip-hop scene
- Saturday, June 20: the techno night by Spectroom, transforming the park into a massive open-air dancefloor
- Sunday, June 21: the grand finale featuring Zero Assoluto, the iconic Italian pop duo
Alongside the concerts, the 2026 edition reaffirms the festival's identity, blending artistic performances, street food, and a commitment to environmental sustainability. Tickets are available in advance on official platforms; updates and schedule details are published on the festival website.
Programme New Eden Festival 2026
Highlights New Eden Festival 2026
Prices New Eden Festival 2026
Practical information — New Eden Festival
Getting there
The Parco della Zizzola is located in Bra (CN), in a panoramic position just above the historic center. By car, Bra is accessible via the A6 Turin-Savona motorway (Marene exit) and the A33 Asti-Cuneo motorway. By train, the Bra station is served by regional lines from Turin, Cuneo, and Alba; from the station, the park can be reached on foot or via local public transport.
Tickets
Access is by paid digital ticket, available for purchase on official platforms (TicketOne, TicketSms, and channels indicated by the organizers). Advance purchase is recommended. All updated information regarding prices, passes, and schedules is published on the official website newedenfestival.it.
Tips
As this is an evening and nighttime outdoor event, comfortable clothing suitable for the evening is recommended. Bra and the Roero region offer numerous accommodation options and a renowned food and wine tradition for those wishing to extend their stay.
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Where does it take place — New Eden Festival
Parco della Zizzola