Via Vittorio Markets

The Via Vittorio Markets in Bra

The Via Vittorio Markets represent the evolution of Bra's traditional markets, reimagined by the municipal administration of Bra, in the province of Cuneo, in the heart of Piedmont. For 2026, the markets have a new name, format, and location: exhibitors are set up exclusively along Via Vittorio Emanuele II, from its start to the intersection with Via Provvidenza, transforming the elegant city center into a path of stalls, curiosities, and creativity.

A Themed Format

The major innovation of this edition is the thematic focus of each event. Instead of a single generic market, the calendar offers five Sundays, each with a dedicated product category: ranging from vintage clothing and accessories to books and music, from pop culture and gaming to artisanal goods, and finally, the classic Christmas market in December. This choice is designed to give each event a distinct identity and attract diverse audiences throughout the year.

Organizers

The markets are promoted by the Municipality of Bra and managed on behalf of the administration by the Folle-mente association, which oversees the exhibitors and the layout of the route. The regulations and participation forms for those wishing to exhibit are available on the Municipality of Bra's website; for information, please contact the Culture and Events Office.

Bra and the Roero

Set in one of the most vibrant cities of the Roero region and the birthplace of the Slow Food movement, the Via Vittorio Markets are an opportunity to discover the historic center of Bra, combining a stroll through the stalls with a visit to the city and its gastronomic specialties. A year-round proposal that accompanies residents and visitors from summer through the Christmas holidays.