Tirreno CT

Tirreno CT, the heart of Italian hospitality in Carrara

Tirreno CT is one of Italy's most important professional trade fairs dedicated to the Ho.Re.Ca. (Hotellerie, Restaurant, Café) sector, covering the worlds of catering, hotel hospitality, and tourism. It is held annually in the halls of CarraraFiere, the exhibition center in Carrara, in the province of Massa-Carrara, at the northern tip of Tuscany, just a stone's throw from the famous marble quarries of the Apuan Alps and the Tyrrhenian coast.

Founded in the late 1970s, the event has grown to become the primary meeting point for supply and demand among professional operators in Central and Northern Italy. It is not open to the general public: Tirreno CT is a business-to-business trade fair reserved for industry professionals, where thousands of restaurateurs, hoteliers, bar and beach establishment managers, buyers, and distributors gather every year.

What to find at the fair

Hundreds of stands wind through the halls, showcasing products, equipment, technologies, and services for the entire hospitality supply chain. Numerous sectors are represented:

• Catering, food, and local products
• Professional equipment for kitchens, bars, and dining rooms
• Pastry, gelato, and chocolate making
• Pizza, baking, and leavened products
• Cafeteria and bar services
• Wine, beer, and beverages
• Furniture, supplies, and services for hotels and restaurants

Competitions, championships, and live cooking

The true beating heart of Tirreno CT lies in its side events: conferences, seminars, live demonstrations, and above all, the major professional competitions organized in collaboration with leading trade associations. Chefs, pastry chefs, gelato makers, pizza chefs, bartenders, sommeliers, and maître d's take to the stage to compete in national championships, while the professional audience watches high-level cooking shows and masterclasses.

Together with Balnearia

Tirreno CT takes place concurrently with Balnearia, the trade show dedicated to beach establishments and beach equipment: a winning combination that further expands the professional audience by attracting tourism operators from the coast, particularly numerous along the Versilia and Apuan Riviera. The synergy between the two events makes CarraraFiere, for a few days, the capital of hospitality and tourism in the northern Tyrrhenian region.

Why visit

For those working in hospitality, Tirreno CT is the perfect opportunity to discover the latest market trends, upgrade equipment, forge business contacts, and gain professional training through a packed calendar of events. Carrara's strategic location, well-connected to Liguria, Emilia, and the entire Tuscan coast, makes the fair easily accessible from most of Central and Northern Italy.