4x4 Fest

The off-road exhibition in Carrara

4x4 Fest is the most important Italian event dedicated to the world of off-roading and outdoor living. Hosted at the CarraraFiere exhibition center in Marina di Carrara (Municipality of Carrara, Province of Massa-Carrara, Tuscany), the show attracts thousands of enthusiasts, clubs, industry professionals, and curious visitors every year, all drawn by the allure of all-wheel-drive vehicles and the spirit of adventure.

What to see at the fair

The exhibition halls showcase the very best in 4x4 production: off-road vehicles, SUVs, pick-ups, quads, and motorcycles, alongside special vehicles, overland setups, roof tents, camper conversions, spare parts, accessories, technical apparel, and specialized publishing. There are also numerous stands representing associations, clubs, tour operators, and local organizations.

• Track test drives: courses managed by experts with varying levels of difficulty, allowing you to test vehicles on obstacles, inclines, and rough terrain.
• Marble Quarry Tours: one of the most popular experiences, featuring guided excursions through the extraction basins of the Apuan Alps, where the famous Carrara marble originates.
• Sand Emotion: the only event in Italy that allows you to drive your own off-road vehicle directly on the beach.
• Beach Fun and demonstration shows, featuring performances and exhibitions for the general public.

An experience between sea and mountains

What makes 4x4 Fest unique is its geographical location: just a stone's throw from the Tyrrhenian Sea and at the foot of the Apuan Alps, the fair allows you to experience both sand driving and adventure among spectacular white marble quarries in a single weekend. Quarry tours often include stops for tastings of local products, such as the prized Lardo di Colonnata accompanied by a glass of wine.

Who is 4x4 Fest for?

The exhibition caters to both industry professionals, with dedicated days and spaces, and the general public and families, thanks to a program rich in activities, tests, and experiences suitable for all ages. It is the ideal opportunity to discover market innovations, meet off-road brands, and live the outdoor adventure in the heart of Tuscany.