Roero Cultura
Three days of environment, music, and local heritage in the heart of the Roero region
About Roero Cultura
Roero Cultura, celebrating the excellence of Roero
Roero Cultura is the annual festival that showcases the identity of the Roero, a land of hills, rocky ridges, and vineyards stretching between the provinces of Cuneo and Asti, in Piedmont. Promoted by the Associazione Valorizzazione Roero, chaired by Roberto Cerrato, the event is itinerant: each edition selects a different town to serve as the capital for a few days. Following Canale, 2026 marks the turn of Monticello d'Alba, in the province of Cuneo, which hosts the third edition.
The Castello dei Conti Roero, the heart of the event
The centerpiece of the event is the majestic Castello dei Conti Roero, one of the most fascinating historic residences in the Langhe and Roero, complete with its centuries-old park. The courtyard, historic halls, and park become the stage for three days of concerts, gala dinners, and guided tours, while the Cappella di San Ponzio, with its medieval frescoes, opens to the public for a special occasion.
Culture, environment, and the good life
The guiding theme of Roero Cultura is the promotion of the Roero as a territory of agri-food excellence, biodiversity, and environmental awareness. The program weaves together classical and pop music, conventions with experts from the wine and environmental sectors, photography exhibitions, meetings dedicated to young people and local startups, as well as food and wine moments that bring the typical products of the Roero to the table. There is also space for literary culture: 2026 anticipates the centenary of the birth of the writer and journalist Giovanni Arpino, a figure closely linked to the territory.
A weekend to discover the Roero
Designed for both local residents and visitors, the festival involves schools, libraries, Pro Loco associations, and groups from the entire district. It is the ideal opportunity to discover Monticello d'Alba and the Roero away from the more crowded circuits of the nearby Langhe, amidst UNESCO World Heritage hilly landscapes, castles, and a top-tier food and wine tradition.
Roero Cultura — edition 2026
The 2026 edition of Roero Cultura, the third of the event promoted by the Associazione Valorizzazione Roero, took place in Monticello d'Alba from June 5th to 7th, transforming the town into the capital of the Roero for an entire weekend. The main theme was the Roero as a territory of agri-food excellence, biodiversity, and environmental awareness.
Highlights of the program included a classical music concert in the courtyard of the Castello dei Conti Roero curated by the Alba Music Festival, a convention on local excellence, a photography exhibition by Carlo Avataneo, the "Musica e Parole" show, and the special opening of the Cappella di San Ponzio with its medieval frescoes.
Programme Roero Cultura 2026
Friday, June 5
- Afternoon dedicated to local schools, involving students from regional comprehensive institutes.
- 9:00 PM — Classical music concert in the courtyard of the Castello dei Conti Roero, in collaboration with the Alba Music Festival and under the direction of Maestro Giuseppe Nova.
Saturday, June 6
- Morning — In the Historic Council Hall, inauguration of the photography exhibition by Carlo Avataneo and a meeting dedicated to startups and young people of the Roero.
- 3:00 PM — Official ribbon-cutting ceremony at the Castle in the presence of civil, military, and religious authorities.
- Convention on biodiversity, agri-food, and the environment, moderated by Rai journalist Chiara Prato, with contributions on the Ecomuseo delle Rocche, the Smart project, and the Gran Traverso del Roero, along with insights from the wine sector and Professor Giorgio Calabrese.
- Evening — Gala dinner in the Castle halls by chef Luca Gioda (by reservation), followed by the "Musica e Parole" show in Piazza San Ponzio, a piano journey through the greatest hits of Italian music.
Sunday, June 7
- Animations and activities proposed by municipalities, libraries, and local associations.
- Afternoon — Event dedicated to Giovanni Arpino, ahead of the centenary of his birth (2027), and a conference on the historical heritage of the Roero and the park of the Monticello Castle.
- Special opening of the Cappella di San Ponzio (medieval frescoes) and guided tours of the Castle and its historic park.
Highlights Roero Cultura 2026
Prices Roero Cultura 2026
Practical information — Roero Cultura
Getting there
Monticello d'Alba is located in the province of Cuneo, just a few kilometers from Alba and Bra. By car: A6 Turin-Savona motorway (Marene exit) or A33 Asti-Cuneo, then provincial roads towards the Roero. By train: Alba or Bra stations, well-connected to Turin, with onward travel by bus or car.
Venue
Events take place mainly at the Castello dei Conti Roero, in Piazza San Ponzio, and in the civic halls of Monticello d'Alba.
Information
Full program and details at valorizzazioneroero.it. Advance booking is required for the gala dinner.
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Where does it take place — Roero Cultura
Castello dei Conti Roero