Pro Loco in Festa

Pro Loco in Festa, the culinary heart of the Cebano area

Pro Loco in Festa is one of the most beloved food and wine events in Ceva, a town in the province of Cuneo, Piedmont, located at the crossroads between the Langhe and the valleys leading toward Liguria. For one evening—usually a Saturday in early June—the town's historic center comes alive with stalls from the Cebano Pro Loco associations and surrounding towns, in a festival that serves as both a showcase for the region and a meeting point for residents and visitors alike.

Local Pro Loco associations in the spotlight

The event is promoted by UNPLI (National Union of Pro Loco of Italy) in collaboration with the Ceva Pro Loco and the Municipality of Ceva. Its spirit is to network the many small Pro Loco associations from the Cebano valleys, the Tanaro Valley, and the Upper Langa, which bring the best of their local festivals to the town square for one night. Over the years, associations from towns such as Bagnasco, Battifollo, Castellino Tanaro, Castelnuovo di Ceva, Garessio, Lesegno, Ormea, Priola, Sale delle Langhe, Sale San Giovanni, Scagnello, and many others have participated, each showcasing their own specialty.

Typical flavors of the Langhe and Tanaro Valley

Food is the true star: every stall tells the story of a small village through its dishes. Specialties featured at the festival include cheeses on chestnut bread, Piedmontese fassone beef tartare, tajarin pasta, purple potato gnocchi, buckwheat polenta, fried snails, chickpea soup, roast suckling pig, and traditional desserts like bunet, apple fritters, and gelato with paste di meliga cornmeal cookies.

More than just gastronomy

• Food and wine stalls from the Pro Loco associations open in the evening throughout the town squares and streets;
• Live musical entertainment accompanying the dinner until late;
• Children's area with bouncy castles, designed for families;
• Late-night shopping and pedestrian zones, perfect for strolling and browsing under Ceva's characteristic medieval porticoes;
• Tastings of typical local products and regional wines.

An event for the entire Cebano region

Pro Loco in Festa is much more than a food festival: it is the moment when Ceva becomes the gastronomic capital of its territory, and where the small valley towns present themselves side-by-side. For those visiting the province of Cuneo, it is the ideal opportunity to discover the variety of flavors from the Langhe, the Tanaro Valley, and the Piedmontese high mountains in one place, all while immersed in the convivial and welcoming atmosphere typical of village festivals.