The social graphics festival in Foggia
MOUE is the first festival entirely dedicated to social graphics in the city of Foggia, in the heart of the Capitanata region, Puglia. Created to connect design culture with local activism and cultural institutions, the festival presents design not merely as economic production, but as a practice of civic engagement capable of activating communities, places, and relationships. The name itself tells the story: in the Foggia dialect, mouè means "now" or "immediately," reflecting the urgency of taking immediate action in the local area.
For a few days, Foggia becomes an open-air laboratory. The program weaves together widespread workshops (collaborative labs bringing together designers, Academy students, public bodies, associations, and citizens), exhibitions, dialogues with nationally renowned designers and visual communicators, performances, and urban interventions. The heart of the activities is the Palazzetto dell'Arte Andrea Pazienza, but events radiate throughout the squares, independent spaces, and community hubs of Foggia.
The common thread of MOUE is graphics as a tool for inclusion and interpreting reality: giving a voice to what remains on the margins, telling the story of the city's visual and cultural heritage, and addressing contemporary emergencies through design. The festival focuses primarily on a young generation—most of the audience is between 18 and 30 years old—who want to be present, leave a mark, and contribute to change.
MOUE is promoted by the Academy of Fine Arts of Foggia and the Generact association, co-organized by the Municipality of Foggia and its Department of Culture, with the patronage of AIAP (the Italian Association of Visual Communication Design). Admission to all activities is free.
Foggia, the capital of the province of Foggia in Puglia, thus rediscovers an event that combines training, design research, and community life, confirming itself as a space for experimentation in social impact design in Southern Italy.
For its second edition, MOUE chose the theme "Design out of focus": an invitation to shift the gaze toward what normally remains on the margins, in the less sharp areas of the contemporary world. From May 11 to 15, 2026, Foggia hosted nine widespread workshops, exhibitions, a series of talks with nationally renowned designers, and urban interventions.
The festival was promoted by the Academy of Fine Arts of Foggia and the Generact association, co-organized by the Municipality of Foggia, and supported by AIAP. Exhibitions included Grafica a parte, dedicated to forgotten female figures of Italian graphic design, Marginalità Ø, featuring fifty posters selected from the international call, and exhibitions of works by Academy students.
The festival headquarters is the Palazzetto dell'Arte Andrea Pazienza in Foggia (Puglia). Some activities—widespread workshops, performances, and after-parties—take place in various locations across the city (Spiazzo Mario Aquilino, Villa Comunale, Slow Park, and other venues indicated in the program).
All activities (exhibitions, workshops, talks, performances) are free of charge. Participation in the widespread workshops may require advance registration.
Foggia is a major railway hub in Northern Puglia, well-connected by trains from Bari, Naples, Rome, and Pescara. Foggia station is just a few minutes from the city center. By car, it can be reached via the A14 motorway (Foggia exit) and the SS16 state road.
Full program and updates are available on the official website moue.it and the festival's social media channels.
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Palazzetto dell'Arte Andrea Pazienza
Palazzetto dell'Arte Andrea Pazienza, Viale Michelangelo, 71100 Foggia