MarketingFest
The marketing, communication, and innovation festival in Manfredonia
About MarketingFest
A marketing festival in the heart of Capitanata
Launched in 2025, MarketingFest is the event that has transformed Manfredonia, a city overlooking the Gulf in the province of Foggia, into a small capital of marketing and communication. Conceived and organized by the company Remark srl in collaboration with the Fondazione Re Manfredi, the festival gathers some of the most authoritative names in the sector every year, typically in March, for two intense days of training, discussion, and networking.
Speeches, workshops, and panels
The format alternates between stage presentations (speaker speeches), practical workshops designed for businesses and professionals, thematic panels, and networking opportunities. The topics addressed reflect the present and future of the discipline:
- Artificial intelligence applied to marketing and AI readiness for businesses;
- Storytelling and branding strategies;
- Neuromarketing and regenerative marketing;
- Creator economy and communication aimed at Generation Z;
- Tourism and territorial marketing, with a special focus on Puglia and the Gargano area.
The Re Manfredi Award
One of the symbolic moments of the event is the presentation of the Re Manfredi Award, a recognition given to prominent figures in the world of communication: in the 2026 edition, it was awarded to journalist Francesco Giorgino, who delivered a lectio magistralis on communication and politics.
Why Manfredonia
The choice of Manfredonia is no coincidence: the festival was born with the declared goal of consolidating the city as a reference point for marketing in Puglia and Southern Italy, bringing skills and experiences to Capitanata that are usually confined to large Northern metropolises. The main venue is the Regiohotel Manfredi, a congress center on the outskirts of the city, while the inauguration is traditionally held in the evocative setting of the Palazzo dei Celestini Municipal Library.
With over 550 attendees recorded in its second edition, MarketingFest has already established itself as a consolidated fixture in the Puglian professional calendar, capable of attracting entrepreneurs, agencies, freelancers, and university students in search of professional development and networking.
MarketingFest — edition 2026
A record-breaking edition
The second edition of MarketingFest recorded over 550 attendees, confirming the festival's growth since its 2025 debut. Three days in total: the opening on Wednesday, March 18 at 6:30 PM at the Palazzo dei Celestini Municipal Library, followed by the two main days on Thursday, March 19 and Friday, March 20 at the Regiohotel Manfredi.
At the center of the discussions were artificial intelligence, the creator economy, neuromarketing, and tourism marketing, with an institutional panel dedicated to tourism and territorial marketing in Puglia. A symbolic moment was the presentation of the Re Manfredi Award to Francesco Giorgino, who delivered a lectio magistralis on communication and politics.
Programme MarketingFest 2026
Wednesday, March 18 — Inauguration
- 18:30 — Official opening at the Palazzo dei Celestini Municipal Library
Thursday, March 19 — Regiohotel Manfredi
- 09:00 — Accreditation and opening
- Cristiano Carriero — Storytelling
- Alessandro Martemucci — Neverending Marketing
- Pasquale Viscanti — Artificial Intelligence
- Martina Monterisi — Marketing and Generation Z
- Raffaele Crispino — Human Augmented Marketing
- Enrico Foglia — Regenerative Marketing
- Irene Jin — Creator Economy
- Luca Vercesi — Generational Business Continuity
- Agostino Marengo — AI Readiness
- 12:30 — Workshop "Confcommercio Shop" (sales strategies on TikTok)
Friday, March 20 — Regiohotel Manfredi
- Antonio Perfido — Automation Marketing
- Cesare Amatulli and Matteo De Angelis — Branding
- Lucrezia Maria de Cosmo — Instant Marketing
- Caterina Garofalo — Neuromarketing Workshop
- Francesco Gallucci — Neuromarketing
- Francesco Giorgino — Marketing and Political Communication (presentation of the Re Manfredi Award)
- Institutional panel on tourism and territorial marketing with regional councilors
Scientific committee of the edition: Fabrizio Baldassarre, Alessandro Martemucci, and Matteo De Angelis.
Highlights MarketingFest 2026
- The lectio magistralis by Francesco Giorgino on communication and politics, with the presentation of the Re Manfredi Award
- Over 550 attendees including entrepreneurs, professionals, and students
- The institutional panel on tourism and territorial marketing in Puglia
- Practical workshops on neuromarketing and social sales with Confcommercio
Prices MarketingFest 2026
Practical information — MarketingFest
Where
The main venue is the Regiohotel Manfredi, a congress center in Manfredonia (FG). The inaugural event takes place at the Palazzo dei Celestini Municipal Library, in the city center.
How to get there
By car: A14 motorway exit at Foggia, then take the SS89 Garganica towards Manfredonia (approx. 35 km). By train: Foggia station, connected to Manfredonia by bus lines. Nearest airport: Bari-Palese, about 130 km away.
Admission
Participation is free upon mandatory registration on the official website marketingfest.it, subject to availability.
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Where does it take place — MarketingFest
Regiohotel Manfredi