Hof & Hand (Summer Farmers' Market)

Hof & Hand, the market of mountain flavours and trades

Hof & Hand is the summer farmers' and craft market that enlivens the village of Valdaora (known as Olang in German), in the heart of the Puster Valley, in the province of Bolzano. The name combines two German words, Hof (farm) and Hand (hand), summarizing the spirit of the event: products sourced directly from farmsteads and objects handcrafted by local artisans. The setting is the picturesque park of Valdaora di Mezzo (Mitterolang), in the shadow of the Braies Dolomites and Plan de Corones.

Zero-kilometre philosophy

The market focuses on a zero-kilometre philosophy: everything offered comes from the surrounding valleys, South Tyrolean farms, and local craft workshops. Strolling through the stalls, you will meet over fifteen exhibitors with a wide variety of typical products:

• honey and hive products from various valley beekeepers;
• speck, sausages, and cured meats produced on farms;
• fresh vegetables, small forest fruits, and raw milk cheeses;
• mountain herbal teas, flavoured salts, and natural soaps;
• handmade clothing, knitwear, and bags;
• ceramics, wooden decorations, and bobbin lace work.

Atmosphere and entertainment

Beyond conscious shopping, Hof & Hand is a convivial meeting point for residents and holidaymakers. The afternoon is accompanied by musical entertainment and a refreshment stand managed by the Bauernjugend Olang (the rural youth of Valdaora), offering small local specialties and drinks. It is an ideal occasion for families and mountain lovers who wish to discover South Tyrolean farming culture in an authentic and relaxed way.

A sustainable event

The event is certified as a GreenEvent (goingGreenEvent) by the Autonomous Province of Bolzano, a recognition reserved for events that are environmentally friendly, socially responsible, and attentive to the sustainable use of resources. Valdaora is easily accessible by public transport — the Puster Valley railway line runs regularly — helping to limit the event's environmental impact.

When and where

Hof & Hand takes place on select Wednesday afternoons between July and September, from 4:00 PM to 7:00 PM, in the park of Valdaora di Mezzo. There is also a winter edition, which brings the same spirit to the snow-covered park during the cold season. The market is organized by the Valdaora Tourist Association in the Municipality of Valdaora, in Trentino-Alto Adige.