Fragranzia

A journey into the world of perfumes in Venaria Reale

Fragranzia is an event entirely dedicated to the world of essences, perfumes, and fragrances that brings the historic center of Venaria Reale, in the Metropolitan City of Turin, to life every May in the heart of Piedmont. Originally conceived as the olfactory branch of the historic Rose Festival, Fragranzia has carved out its own unique identity over the years, turning the village streets into a sensory path just steps away from the famous Royal Palace of Venaria.

Olfactory experiences and workshops

The heart of the event lies in the olfactory workshops and sensory paths held in the Gino Vanzi exhibition hall on Via Mensa. Visitors can test themselves with guided experiences discovering the hidden power of the sense of smell: from a blindfolded journey through floral essences, spices, and evocative aromas, to paths revealing the secret elegance of botanicals and perfumes. The activities are designed for both adults and children, with educational games that invite kids to identify mysterious fragrances relying solely on their noses.

Perfumes, flowers, and local products

Fragranzia takes place in parallel with the Rose Festival: along Via Mensa, Piazza Vittorio Veneto, and Viale Buridani, you will find traditional stalls featuring plants, flowers, aromatic herbs, and a rich selection of typical food and wine products. Gardening enthusiasts, perfume lovers, and families can stroll among the floral displays and artisanal stands that add color and fragrance to the historic center.

An event in the shadow of the Royal Palace

The backdrop is the Royal Palace of Venaria, a UNESCO World Heritage Savoy residence, which frames the event and hosts some of its most evocative moments, from the Flower Festival (Infiorata) composed of tens of thousands of rose petals to musical performances. Fragranzia is promoted by the Fondazione Via Maestra in partnership with the City of Venaria Reale and the collaboration of the Consortium of Savoy Royal Residences, representing one of the most beloved opportunities to discover the Venaria village in spring.

Why visit

• Olfactory workshops and sensory paths for adults and children
• Blindfolded experiences among essences, spices, and floral aromas
• Stalls featuring flowers, plants, herbs, and typical Piedmontese products
• Just a few steps from the Royal Palace of Venaria, a UNESCO site
• Free admission to activities, booking recommended