FarmFood Festival

A showcase of South Tyrolean farms in the heart of Merano

The FarmFood Festival is the premier event celebrating the excellence of farm-fresh products from South Tyrol, hosted in the elegant Art Nouveau setting of the Kurhaus in Merano, an iconic building in this city on the Passirio river. Organized by the Gallo Rosso (Roter Hahn) brand of the South Tyrolean Farmers' Union, the event brings together approximately 90 selected farms and over 900 certified 100% South Tyrolean specialties in a single day.

Products and the Gallo Rosso brand

At the heart of the festival are products bearing the Gallo Rosso seal: alpine cheeses, speck, wines, juices, jams, spirits, and baked goods crafted directly on the farms. Each specialty meets rigorous criteria: use of home-grown raw materials, traditional artisanal methods, small-batch production, and a complete absence of artificial colors or preservatives. The certification process includes blind tastings by independent experts to ensure the highest quality.

Show cooking, workshops, and tastings

The program is designed as a sensory and cultural journey. Throughout the day, visitors can enjoy live show cooking by Gallo Rosso ambassador chefs, who prepare dishes using only farm-fresh ingredients, as well as cooking workshops where participants can get hands-on experience. There is also a strong focus on guided blind tastings, dedicated to cheeses, wines, and speck, conducted in small groups by reservation.

A joint project with the Merano WineFestival

The FarmFood Festival is the result of a collaboration between Gallo Rosso, the Merano WineFestival, and the South Tyrol Food District, with the goal of promoting mountain agriculture and the farm economy. The event highlights a model of sustainable, local production where farmers transform their own raw materials, creating an authentic gastronomic heritage.

Merano and the farming tradition

A spa town at the foot of the Alps, Merano (in the Province of Bolzano, Trentino-South Tyrol) is the ideal setting for an event that combines farming tradition, food culture, and hospitality. Admission is free with a ticket to be collected online, making the event accessible to families, food and wine enthusiasts, and tourists visiting South Tyrol.