Di Freisa in Freisa

Di Freisa in Freisa: Chieri celebrates its wine

Di Freisa in Freisa is the annual event dedicated to the Freisa di Chieri DOC, the native grape variety that has been the oenological symbol of the Turin Hills for centuries. The festival brings the heart of Chieri, a town in the Province of Turin, Piedmont, to life, turning its historic squares and streets into a journey of taste, culture, and conviviality open to everyone with free admission.

The heart of the festival: tastings and wineries

The core of the event is Note e calici di Freisa in Piazza Cavour: a walk-around tasting featuring 24 local wineries ready to showcase their interpretations of Freisa di Chieri DOC and other Turin Hill wines. Alongside local labels, you will find productions from the Canavese, Asti, and Alessandria areas, with the participation of the Regional Wine Shop of the Province of Turin. With glass in hand, visitors can stroll between tasting stalls accompanied by gourmet street food made with products from the Chierese and Carmagnolese Food District.

Masterclasses and in-depth sessions

For those looking to get to know this wine better, the Spazio Freisa at the Cooking Loft on Via Vittorio Emanuele II hosts a packed schedule of masterclasses and guided tastings. Highlights include a blind tasting led by Mauro Carosso of AIS Piemonte, an encounter between Freisa and dealcoholized wines with Prof. Vincenzo Gerbi, and focus sessions dedicated to young producers and wines from the Province of Turin. It is a precious opportunity to understand the versatility of a frequently underestimated grape variety.

Music, entertainment, and tradition

Di Freisa in Freisa is more than just wine: the festival offers live music, DJ sets with well-known voices from Radio DEEJAY, street performer acts, traditional Occitan dances, and evening concerts. The program also includes La Freisa in Fiera, featuring shopping along the city streets, art exhibitions, tours of local cultural sites, and free activities designed for families and children.

An event for the region

Organized by the Municipality of Chieri in collaboration with Gusto Sì, the Consortium for the Protection of Freisa di Chieri DOC, and the Italian Red Cross, the festival has grown over time to become one of the most anticipated food and wine events of the Turin spring. It serves as an important showcase for local producers and a way to highlight the deep bond between Chieri, its hills, and its most iconic wine.