Città Fiorita

A village dressed in flowers

Every spring, Bene Vagienna, an ancient village in the province of Cuneo, Piedmont, transforms into an open-air garden thanks to the Città Fiorita competition. The initiative invites citizens, shopkeepers, and residents to decorate balconies, windows, flowerbeds, or any corner visible from public streets with plants and flowers, helping to make the town and its hamlets more beautiful and welcoming.

How the competition works

Participation is simple and open to everyone. Each contestant tends to their floral arrangement, photographs it at its peak bloom, and sends the image to the organizers along with their name. Registration takes place in Piazza Botero, where each participant receives a plant to nurture and showcase over the following weeks.

The awards ceremony at Casa Ravera

At the end of the competition period, a panel of experts selects the three most original creations. The awards ceremony takes place at Casa Ravera, a prestigious historic residence in the center of Bene Vagienna, where winners receive botanical-themed gifts. It is a festive moment that brings the community together and celebrates the efforts of those who helped color the town.

A community project

Città Fiorita was born from the collaboration of various local associations: A.N.P.A., Paese Nostro, the Circolo Beniamino Arci, and the Per il Bene Comune committee. The goal is not merely aesthetic: the initiative strengthens the sense of belonging, involves both the main town and the numerous hamlets of the municipality, and promotes the care of public spaces as a shared asset.

Bene Vagienna: between Roman history and nature

The competition takes place within the setting of one of the most charming villages in southern Piedmont. Bene Vagienna stands on the site of the ancient Augusta Bagiennorum, a Roman city of which the theater, amphitheater, and an important archaeological park remain. Visiting the village during Città Fiorita means combining the discovery of historical heritage with the beauty of flower-adorned balconies and streets, in an experience that captures the identity of this corner of the Granda.