Benefica on the Road

The Piazza Benefica market hits the road

Pralormo, a small town in the Province of Turin known for its castle and the famous "Messer Tulipano" event, hosts the energy of Benefica on the Road for a day. This is a traveling project created by the vendors of the historic Piazza Benefica market in Turin, known throughout Piedmont as the "designer market" for the quality of its clothing. Following the success of its first stops, the vendors decided to expand their reach by bringing their stalls to local towns, turning every Sunday into a major open-air commercial event.

What you will find at the stalls

The heart of Benefica on the Road remains its rich and varied selection, reflecting the tradition of the Turin market. Strolling between Piazza Risorgimento and Via Torino, you can find:

• Clothing for women, men, and children, from trendy items to sample pieces
• Shoes and footwear from various brands
• Accessories, handbags, and jewelry
• Perfumes and personal care products
• Homeware and linens

An event for the town

The Pralormo stop is organized in collaboration with the Pro Loco of Pralormo and the Municipality, which provide the squares and streets of the town center. The initiative is not just a shopping opportunity: it brings life and movement to the town streets, attracts visitors from neighboring towns in the Turin plains, and creates a festive Sunday for residents and curious visitors alike. Parking is available in the Messer Tulipano area, just a short walk from the center.

Pralormo and the surrounding area

Located on the border between the Province of Turin and the Asti area, Pralormo is a popular destination in Piedmont, especially in spring, when the tulip blooms at the castle draw thousands of visitors. Benefica on the Road fits perfectly into this busy period, offering visitors an extra reason to stop, wander through the stalls, and discover the hospitality of this corner of the Piedmont region.