Apecchio Tartufo & Birra - Mostra Mercato del Tartufo
Edition 2026 Folk Gastronomy Wine

Apecchio Tartufo & Birra - Mostra Mercato del Tartufo

The great celebration of alogastronomy in the First City of Beer in Italy

Apecchio — Pesaro e Urbino (041) Since 1982
Dates 02 Oct — 04 Oct 2026
Location Apecchio (041)
Prices Free
Status Confirmed

About Apecchio Tartufo & Birra

In the heart of the Marche Apennines, Apecchio celebrates the unique combination of prized white truffle and craft beer every first weekend of October. For three days, the medieval village comes alive with taverns in old cellars, truffle hunters' stalls, tastings, live music, and the highly anticipated Franco Re Award. A journey of taste that has made Apecchio, in the province of Pesaro and Urbino, the Italian capital of alogastronomy.

Truffle and beer: the combination that made Apecchio unique

Every first weekend of October, the small village of Apecchio, perched on the Apennines in the province of Pesaro and Urbino, becomes the stage for one of the most original food and wine events in the Marche region. Apecchio Tartufo & Birra is not just a simple sagra (food festival): it is the National Festival of Alogastronomy, the discipline that studies and celebrates the pairing of craft beer with the great products of the territory, starting with the prized white truffle (Tuber magnatum Pico) from the woods of Monte Nerone.

A village reborn for the festival

The secret to the charm of this event lies in the osterie (taverns): small establishments set up in the old houses and cellars of the historic center that, for the days of the festival, are brought back to life and transformed into characteristic little restaurants. Here you can taste truffle-based dishes expertly paired with local craft beers, while live music fills the streets of the town. Apecchio is indeed recognized as the First City of Beer in Italy, home to breweries like Amarcord and Tenute Collesi.

A tradition over forty years old

The Apecchio Truffle Market Exhibition dates back to the early eighties and has grown to become an event of regional and national importance. Over the years, the festival has combined the market exhibition with a rich calendar of events: shows, cultural meetings, guided tours of the medieval village, food treks in the hills, falconry displays, and concerts.

What to expect

  • Stalls of truffle hunters and fresh truffle producers
  • Osterie in the historic center with truffle dishes and craft beer
  • The Award "Apecchio Città della Birra - Franco Re", an award dedicated to the world of beer
  • Exhibitions, museums, and tastings at Palazzo Ubaldini
  • Live music, shows, and entertainment in the streets of the town
  • Food treks, guided tours, and special guests

For those who love truffles, good food, and the authentic atmosphere of the Marche villages, Apecchio Tartufo & Birra is an unmissable autumn stop in the Marche region.

Apecchio Tartufo & Birra — edition 2026

The 44th edition of Apecchio Tartufo & Birra will be held on Friday, October 2nd, Saturday, October 3rd, and Sunday, October 4th, 2026, in the historic center of Apecchio. Three days dedicated to white truffle and craft beer, with taverns in ancient cellars, truffle hunters' stalls, live music, and the usual Franco Re Award. Dates are confirmed; the detailed program will be published in the weeks preceding the event.

The great alogastronomy festival of Apecchio returns in 2026 for its 44th edition. From October 2nd to 4th, 2026, the Marche village in the province of Pesaro and Urbino will once again be filled with colors, flavors, and music, featuring characteristic taverns in the old cellars of the historic center, stalls of fresh truffle producers and craft beers, and the gastronomic excellences of the region.

The official dates have been confirmed by the organizers, who have set June 15th, 2026, as the deadline for those wishing to set up their cellar or tavern during the festival days. The detailed program, including times, guests, shows, and awards, will be announced in the weeks leading up to the event.

Programme Apecchio Tartufo & Birra 2026

The detailed program for the 44th edition will be published by the organizers in the weeks preceding the event. Based on past editions, the event typically spans three days with:

  • Opening of the taverns in the historic center with truffle dishes and craft beer
  • Official inauguration of the Truffle Market Exhibition in Piazza San Martino
  • Stalls of truffle hunters and craft breweries
  • Exhibitions, museums, and tastings at Palazzo Ubaldini
  • Food treks, guided tours of the village, and shows (falconry, juggling, live music)
  • Ceremony of the Award "Apecchio Città della Birra - Franco Re" and awards for the best dishes, beers, and wines

Highlights Apecchio Tartufo & Birra 2026

The taverns in ancient cellars, the white truffle market exhibition, the craft beers from the First City of Beer in Italy, and the Franco Re Award.

Prices Apecchio Tartufo & Birra 2026

Free admission to the event and stalls. Dishes and tastings in the taverns are paid for on-site.

Practical information — Apecchio Tartufo & Birra

When

First weekend of October. 2026 Edition: Friday 2nd, Saturday 3rd, and Sunday 4th October.

Where

Historic center of Apecchio (PU), Piazza San Martino and surrounding streets, in the heart of the Marche Apennines.

How to get there

By car: from the E78 Fano-Grosseto highway, exit Acqualagna, then take the SP for Apecchio; alternatively from Città di Castello (Umbria) along the SS257 Apecchiese. The nearest train station is Fossato di Vico-Gualdo Tadino or Pergola, with onward travel by car.

Admission

Admission to the event and stalls is free; dishes and tastings in the osterie are paid for on-site.

Contacts

Tourist office: +39 0722 99279 - [email protected]

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Where does it take place — Apecchio Tartufo & Birra

Centro storico di Apecchio

Piazza San Martino, 61042 Apecchio

Contact Apecchio Tartufo & Birra

Tel
+39 0722 99279

Apecchio Tartufo & Birra in brief

Folk Gastronomy Wine Beer Craft beer Local produce Heritage Folk traditions Folklore Outdoor Pesaro e Urbino

History of Apecchio Tartufo & Birra