Verdemura
Edition 2026 Local produce Nature Environment

Verdemura

The major gardening and nursery market exhibition on the Walls of Lucca

Lucca — Lucca (046) Since 2009
Dates 10 Apr — 12 Apr 2026
Location Lucca (046)
Prices
Status Finished

About Verdemura

Verdemura is a premier market exhibition dedicated to high-quality gardening, nursery plants, and botanical excellence. Every spring, it transforms the Renaissance bastions of the historic Walls of Lucca into a sprawling, open-air garden. Recognized as Italy's first major green fair of the season, it brings together specialized nurserymen, artisans, and gourmet food producers along the San Regolo and La Libertà bastions. Organized by Lucca Crea—the same team behind Lucca Comics & Games—it is an unmissable event for plant lovers, flower enthusiasts, and garden culture fans in the heart of Tuscany.

Verdemura: Spring blooms on the Walls of Lucca

Every year, as spring arrives, the historic Walls of Lucca come alive for Verdemura, one of Italy's most significant market exhibitions dedicated to high-quality gardening, specialized nursery stock, and the art of outdoor living. The event takes place in the unique setting of the Renaissance bastions, spanning the Baluardo San Regolo and Baluardo la Libertà, and also incorporating the charming Botanical Garden of Lucca. It is widely considered the season's premier green fair in Italy, eagerly awaited by enthusiasts and professionals from across the country.

A sprawling garden on the bastions

Along the walkways of the Walls, over 160 national and international exhibitors offer a refined selection of annuals, perennials, shrubs, ornamental trees, seeds, bulbs, soil, fertilizers, and gardening tools. Alongside specialized nurserymen, visitors will find high-quality crafts and local gastronomy, creating a journey that blends the pleasure of shopping with the joy of discovery. The scenic backdrop of the Municipality of Lucca, one of the most beautiful walled cities in Tuscany, makes the visit a truly unique experience.

Nurserymen, experts, and botanical culture

Verdemura is more than just a market; it is a major cultural event dedicated to the world of plants. The program includes workshops for adults, Young Gardening activities designed for children, meetings with industry experts, book presentations, and thematic exhibitions set up along the bastions. Each edition highlights a specific plant or flower, serving as the centerpiece for displays, conferences, and botanical inspiration.

An event in the heart of Tuscany

Organized by Lucca Crea srl in collaboration with the Municipality of Lucca, in the Province of Lucca, Verdemura is the perfect opportunity to combine a passion for gardening with the discovery of one of Tuscany's most beloved art cities. Strolling among flowers and plants on the Walls, with views over the city's rooftops and bell towers, is an experience that makes the trip worthwhile on its own.

Verdemura — edition 2026

The 17th edition of Verdemura took place from April 10 to 12, 2026, on the Walls of Lucca, featuring the rose as the star. Around 160 exhibitors, specialized nurserymen, workshops, expert meetings, and thematic exhibitions animated the San Regolo and La Libertà bastions, confirming the event as the season's first major Italian gardening fair.

The 17th edition of Verdemura chose the rose as its featured flower, celebrated for its elegance and generous, prolonged blooms, with varieties such as «Coragold», «Abracadabra», and «Docteur Poleur». Along the bastions of the Walls of Lucca, about 160 national and international exhibitors offered plants, flowers, tools, crafts, and typical gastronomy. Among the specialized nurserymen were names like Floricoltura Lari, Le Rose di Pinocchio, and Rosso Tiziano. A new ticketing feature was the «open ticket» with discounted presale on TicketOne.

Programme Verdemura 2026

Edition theme: the rose

The 2026 edition celebrated the rose in all its forms, with displays, exhibitions, and specialized nurserymen along the bastions.

Guests and meetings

  • Carlo Pagani — «The Master Gardener», meeting at Baluardo San Regolo (Saturday)
  • Gitte Adahl — hybridization expert
  • Emanuela Vanda — foraging specialist
  • Damiano Carrara — «Fior di Cucina», combining floral aesthetics and high pastry

Exhibitions

  • «Fior di Camelia 26»
  • «Rose in festa»
  • «Murabilia» — 25-year retrospective

Family activities

  • «Young Gardening» workshops for children
  • Creative activities (flowers, insects, LEGO) and educational paths on biodiversity

Hours

  • Friday 10, Saturday 11, and Sunday 12 April: 10:00 AM – 7:30 PM

Highlights Verdemura 2026

Rose theme, approx. 160 exhibitors, meeting with Carlo Pagani «Master Gardener», «Fior di Cucina» with Damiano Carrara, exhibitions «Fior di Camelia 26» and «Rose in festa».

Prices Verdemura 2026

Full-price daily: €11.00; reduced: €9.00; family promotion: €9.00. 2-day pass: €16.00; 3-day pass: €22.00. Free for under 14s and people with disabilities. «Open» ticket available in presale on TicketOne.

Practical information — Verdemura

How to get there

Lucca is easily accessible by train (Lucca station, on the Florence–Viareggio line) and by car via the A11 Firenze–Mare motorway, taking the Lucca exit. The historic Walls are just a short walk from the city center.

Opening hours

The event is open all three days from 10:00 AM to 7:30 PM.

Tickets

Full-price daily ticket: €11.00; reduced: €9.00 (over 65s, students aged 14-18, groups); family promotion: €9.00. 2-day pass: €16.00; 3-day pass: €22.00. Free admission for children under 14 and people with disabilities. Online presale available on TicketOne.

Tips

Wear comfortable shoes for walking along the Walls and bring a sturdy bag for your plant purchases.

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Where does it take place — Verdemura

Mura Urbane di Lucca (Baluardo San Regolo e Baluardo la Libertà)

Baluardo San Regolo, Mura Urbane di Lucca, 55100 Lucca

Contact Verdemura

Tel
+39 366 4228615

Verdemura in brief

Local produce Nature Environment Garden Botany Family Children Crafts Outdoor Multidisciplinary Lucca

History of Verdemura