Terre Rosse Fair

The signature festival of the Roero

The Terre Rosse Fair is the most cherished event in Ceresole d'Alba, a town in the province of Cuneo nestled in the heart of the Roero, in Piedmont. The name refers to the distinctive color of the soil in these hills, the famous "red lands" rich in iron and sand that produce high-quality wines, fruit, and local specialties. The fair was created to celebrate this very identity: three days dedicated to the culture, traditions, agricultural heritage, and food and wine excellence of the region.

A rich and widespread program

For an entire weekend, the historic center of Ceresole d'Alba transforms into a large open-air stage. The Piazza Caccia pavilion hosts street food evenings and popular dinners organized by the Pro Loco, while squares, streets, and the charming Castle courtyard host concerts, shows, exhibitions, and cultural insights. The fair blends entertainment with rural roots: bocce tournaments, bicycle trials, showcooking, puppet shows, games for children, and trails to discover the landscape of the red lands.

Between agriculture, gastronomy, and culture

The heart of the event is the connection to the land. Sunday is dedicated to the producers' market, agricultural machinery displays, agricultural modeling, and educational farm activities, with conferences focused on the Piedmontese cattle supply chain and sustainable quality. The grand popular table of the Osteria delle Terre Rosse is a must, offering traditional Roero dishes paired with local wines.

The MuBATT and the history of Ceresole

During the fair, the MuBATT opens for special visits—the museum that recounts the Battle of Ceresole on April 14, 1544, when the French troops of Francis I and the imperial forces of Charles V clashed in one of the largest conflicts fought in this territory. The museum, born from a twinning with Saint-Paul-de-Vence, adds a historical dimension to the festival that enriches the visitor experience.

A festival for everyone

With its free admission and convivial atmosphere, the Terre Rosse Fair is the ideal opportunity to discover an authentic corner of the Roero, far from the most crowded tourist circuits but rich in flavors, traditions, and hospitality. An event designed for families, curious travelers, and food and wine enthusiasts who want to experience the most genuine side of Piedmont.