Taste

A fair dedicated to taste in the heart of Florence

Taste is the food and wine fair conceived and organized by Pitti Immagine, which since 2006 has brought the best of Italian and international food production to the Fortezza da Basso in Florence. Located in the heart of the Tuscany capital, the event has become one of the most anticipated appointments for food lovers, industry professionals, restaurateurs, and curious gourmets, who flock to the pavilions of the historic Medici fortress every winter.

A journey through flavors

The heart of the event is the Taste Tour, an itinerary among exhibiting companies that winds through the various pavilions of the Fortezza. It starts at the Attic floor of the central pavilion with the world of savory products, continues to the ground floor, and arrives at the Cavaniglia Pavilion, where sweet flavors and the Taste Spirits section—dedicated to artisanal spirits and liqueurs—dominate. There are also thematic spaces such as Heroic Wines, dedicated to the heroic viticulture of Italy's most rugged areas.

Meetings, tastings, and food culture

Beyond the exhibition area, Taste offers a rich calendar of cultural appointments: the Taste Ring, meetings led by gastronome and journalist Davide Paolini, and the Taste Talks, discussion panels on topics such as sustainability, fermentation, supply chains, and the impact of climate change on food production. It is an opportunity to get to know the stories of producers, raw materials, and the territories behind every product.

FuoriDiTaste in the city

Parallel to the fair, the city of Florence hosts FuoriDiTaste, a widespread program of tastings, dinners, presentations, and events in the most evocative venues, restaurants, and spaces of the historic center. The fair thus becomes an experience that extends beyond the walls of the Fortezza, involving the entire city and intertwining gastronomy, culture, and social life.

A benchmark for the sector

With hundreds of exhibiting companies, many of which are debuting at each edition, Taste offers an updated and in-depth snapshot of contemporary food and wine culture, blending tradition and innovation. The Municipality of Florence and the Tuscany region provide the ideal setting for an event that combines the international vocation of Pitti Immagine with the richness of the local gastronomic heritage.