The traditional festival of the Riva hamlet, just a stone's throw from Bra
The Riva Hamlet Festival is one of those events that capture the most authentic soul of rural Piedmont. Riva is a small hamlet in the municipality of Bra, in the province of Cuneo: with just over a hundred inhabitants, it stretches three kilometers from the town center along the provincial road leading to Cavallermaggiore, where the ancient bank of the Tanaro river—which gave the village its name—once flowed. Here, every summer, the Pro Loco of Riva transforms the hamlet into a lively little village for a few days.
The festival has its roots in the patronal feast of San Lorenzo, to whom the hamlet's chapel, documented since 1614, is dedicated. It is traditionally celebrated on the first Sunday of August. Over time, a true popular festival has grown around this religious occasion, consisting of moments of community and conviviality that attract families and friends from all over Bra and the Roero area.
The program of the Riva Festival naturally blends entertainment, gastronomy, and tradition. Recurring events include:
It is a village-scale festival, far from mass tourism but rich in human warmth: the perfect opportunity to discover a lesser-known corner of the Bra countryside and enjoy an evening of music and good food under the summer stars.
The hamlet of Riva is part of the municipality of Bra, a city in the Cuneo area world-famous for being the home of Slow Food and its signature Bra sausage. A stop at the Riva Festival can easily be combined with exploring Bra's historic center, its Baroque palaces, and the hills of the Roero, a land of great wines and truffles.
La Pro Loco di Riva conferma la Festa di Frazione Riva dal 30 luglio al 2 agosto 2026, come annunciato nel programma ufficiale dell'Estate a Bra, dove le frazioni saranno grandi protagoniste della stagione. Il dettaglio del programma giorno per giorno (spettacoli teatrali, serate danzanti, cene su prenotazione, raduno dei trattori e celebrazioni patronali) sarà pubblicato nelle settimane precedenti l'evento, come da tradizione. Per restare aggiornati conviene seguire i canali della Pro Loco di Riva e il portale Turismo in Bra.
Il programma dettagliato dell'edizione 2026 non è ancora stato pubblicato. Sarà annunciato dalla Pro Loco di Riva nelle settimane precedenti la manifestazione.
Sulla base delle edizioni precedenti, la festa si articola tradizionalmente in quattro giornate con teatro in piemontese, serate danzanti (ballo liscio e festa in stile disco), cene su prenotazione come la PizzaRiva e la Cena dell'amicizia, il raduno dei trattori e la Santa Messa con aperitivo della domenica.
The hamlet of Riva is located about 3 km from the center of Bra, along the SP48 road towards Cavallermaggiore. It can be reached by car in a few minutes from the city center; the reference railway station is Bra, on the Turin-Cavallermaggiore-Bra-Alba line.
Dinners (PizzaRiva, Friendship Dinner) require reservations through the Pro Loco of Riva: [email protected] or call +39 348 0709456. It is recommended to book a few days in advance.
Access to the festival is free; dinners, drinks, and gastronomic evenings are paid events.
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Frazione Riva