Prim'Olio Primovino

Prim'Olio Primovino, the Versilian autumn festival

Prim'Olio Primovino — Autumn Flavours is a promotional food and wine fair that brings the historic centre of Camaiore, in the province of Lucca, to life every year on the last weekend of November. The event celebrates the season's new olive oil and new wine, alongside the rich agricultural bounty of the region: honey, chestnuts, bread, cheeses, and organic, zero-kilometre products.

In the heart of the historic centre

The event takes place across the three main squares of this medieval town — Piazza XIX Maggio, Piazza San Bernardino, and Piazza Diaz — which transform into a vibrant open-air market for the entire weekend. Among the producers' stalls, you can sample and purchase extra virgin olive oil, wines from local cellars, honey, sweets, and traditional specialties from the countryside of Versilia, Lunigiana, and Garfagnana.

The best oil competition

The highlight of the festival is the competition to crown the best extra virgin olive oil in the region. Samples from both professional and private producers are analysed by experts from the Busdraghi Agricultural Technical Institute of Mutigliano before being put to a public tasting. Over the years, the event has also featured a photography contest focused on the relationship between man and the mountains, as well as a charming competition for Camaiore's primary schools, with the winning drawings printed on bottle labels.

An event born from a passion for the land

Conceived by Cantine Angeli and organised by the Versilia Tourism Promotion Consortium in collaboration with the Pro Loco of Camaiore and under the patronage of the Municipality of Camaiore, Prim'Olio Primovino has become a staple of the Tuscan autumn calendar. The fair combines the promotion of local products with the showcasing of modern and organic farming techniques, highlighting a territory that stretches from the inland hills down to the Versilian coast.

What to expect

• Stalls and tasting booths featuring olive oil, wine, and honey producers
• Guided tastings and talks on nutrition and local products
• Competition for the best extra virgin olive oil in the region
• Markets selling local products, chestnuts, bread, and autumn sweets
• Music, entertainment, and family-friendly activities throughout the squares

With free admission and the convivial atmosphere of the village, Prim'Olio Primovino is the perfect opportunity to discover the authentic flavours of the Tuscan coast during one of the most evocative times of the year.