Game Fair Italia

Italy's largest outdoor event

Game Fair Italia is the benchmark event in Italy for the worlds of hunting, sport shooting, and outdoor living. Organized by GrossetoFiere SpA at the Centro Fiere del Madonnino, in the village of Braccagni just a few kilometers from Grosseto, the fair reached its 34th edition in 2026. It stands as the only major national event capable of uniting three related universes under one roof: hunting, outdoor activities, and agriculture. It is no coincidence that it takes place concurrently with the Fiera del Madonnino and Etruria Vinum, forming the premier trade fair event in the Maremma region and the province of Grosseto.

An immersive experience, not just a show

What sets Game Fair Italia apart from a simple trade show is its participatory nature: across 40 hectares, visitors don't just watch—they try, experiment, and challenge themselves. Key sectors animating the event include:

• Shooting Ranges: Outdoor fields dedicated to pistols, rifles, and specialized disciplines, with hands-on trials and demonstrations.
• Tiro No Fire: Areas for archery, crossbows, slingshots, knife and axe throwing, and air guns.
• Dog Sports: Dog shows, working trials, and the entire world of hunting and companion dogs.
• Equestrianism: Vaulting, liberty horse displays, Maremma butteri (cowboys), and pony rides for children.
• Falconry: Performances with birds of prey and flight demonstrations.
• Kids and Teens Area: Educational farm, workshops, and art competitions.
• Culinary Trails: Local products and stands dedicated to Maremma food and wine.

A meeting point for enthusiasts and professionals

With an average of around 35,000 visitors per edition, Game Fair Italia is much more than a commercial showcase: it is a grand gathering for enthusiasts, athletes, families, and professionals in the hunting and outdoor sectors. For companies, it represents a prime platform to present sporting arms, equipment, technical apparel, and market innovations, while for the public, it is an opportunity to actively engage with a nature-based culture rooted in respect, ethics, and sustainability.

Grosseto and the Tuscan Maremma

The setting is no accident. The province of Grosseto, in Tuscany, is the heart of the Maremma, a land historically linked to hunting, free-range livestock farming, and the figure of the buttero, the mounted herdsman who serves as a symbol of this territory. Hosting Italy's largest outdoor event here roots it in a landscape that embodies its values. The Centro Fiere del Madonnino, with its expansive spaces and approximately 5,000 parking spots, is easily accessible from the SS1 Aurelia highway and welcomes exhibitors and visitors from all over Italy every year.