Fiera del Madonnino

The Fiera del Madonnino, a showcase for Tuscan agriculture

For over forty years, the Fiera del Madonnino has been the benchmark event for the agricultural world in Tuscany, and specifically in the Maremma region. Organized by GrossetoFiere SpA, it takes place in the Municipality of Grosseto, in the Province of Grosseto, at the expansive exhibition center in the Madonnino area, within the village of Braccagni, about 8 km from the provincial capital and just off the SS1 Aurelia highway.

Established in the early 1980s, the Fiera del Madonnino has grown to become the region's leading agricultural exhibition: an exhibition area of over 27,000 square meters of indoor and outdoor space, set within a nearly 150,000-square-meter complex with ample parking, attracting farmers, breeders, exhibitors, and visitors from all over Italy every spring.

What you will find at the fair

The event is a true city of agriculture, divided into numerous exhibition sectors:

• Agricultural machinery and equipment: tractors, soil cultivation vehicles, and technologies for industry professionals;
• Livestock: reviews and exhibitions of sheep and goat breeds typical of Tuscany, with the return of the sheep farming sector to the spotlight;
• Floriculture and gardening, construction, and renewable energy applied to agriculture;
• Typical products and food and wine from the Maremma, with stands dedicated to local flavors;
• Crafts, clothing, and services in the indoor areas.

Three events in one experience

The strength of the Fiera del Madonnino lies in its integrated formula. Alongside the agricultural exhibition, the Game Fair Italia takes place, a trade show dedicated to the outdoor world, featuring clay pigeon shooting, equestrian sports, dog training, falconry, and activities for families and children, such as the first ride experience. Since 2026, EtruriaVinum has been added, a new area entirely dedicated to the wine industry: from viticulture to oenology, and from vineyard machinery to winemaking plants and packaging.

Innovation and tradition

Beyond the commercial exhibition, the fair offers a packed calendar of conferences and demonstrations: renewable energy in agriculture, robotics applied to viticulture, climate change, and supply chain sustainability. It is a balance between Maremma rural tradition and technological innovation that makes the Madonnino a privileged observatory on the future of Tuscan agriculture.

With dozens of daily events, interactive areas, catering, and family spaces, the Fiera del Madonnino is both a professional appointment and a great popular festival of the Maremma.