The international food and wine festival in the heart of Alessandria
The European Market is one of the most anticipated food and wine events in Alessandria, the capital of the province of the same name in Piedmont. For four days, the city center along Viale della Repubblica comes alive with a long corridor of international stalls that turn a simple walk into an authentic tour of the continent's flavors. It is a traveling format that brings the cuisines of half of Europe to the city every year, organized by ANVA Confesercenti of the Alessandria province.
The concept is simple and irresistible: to concentrate the best of European street food within a few hundred meters. As you stroll, you canโas the organizers like to sayโfeel like you are in Spain in front of a steaming paella, in Austria with sausages and pretzels, or sipping a German beer next to a plate of pork knuckle with sauerkraut.
More than just a commercial fair, the European Market is a social occasion that draws families, young people, and curious visitors to the heart of Alessandria. Admission is free, and the hours are designed to span the day until late at night, with an evening opening on Thursday and full-day service from Friday to Sunday. The event is part of the rich calendar of activities that animate the city throughout the year and represents one of the highlights of the Alessandrian autumn.
For those who love discovering different cultures through food, the European Market is the ideal opportunity to taste dishes in one place that would normally require a trip abroad. It is also a pleasant way to rediscover the center of Alessandria, with its arcades and squares, in a festive atmosphere that combines taste and social connection.
The 2026 edition of the European Market in Alessandria is scheduled from Thursday, September 24 to Sunday, September 27, 2026, with setups along Viale della Repubblica and Via Savona. The dates are confirmed by the event plan approved by the City Council.
As every year, the festival will feature over fifty international stalls with street food, mobile kitchens, local products, and craft beers from various European countries. Admission will be free.
The detailed program, with the updated list of stalls and participating nations, will be communicated in the weeks preceding the event by the organizer, ANVA Confesercenti.
The detailed program for the 2026 edition has not yet been published. The usual structure of the festival includes:
Over 50 stalls with cuisines and local products from various European countries will be set up along Viale della Repubblica and Via Savona. The final list of participants will be announced shortly before the event.
Viale della Repubblica is located in the center of Alessandria, easily reachable on foot from the train station. By car, you can arrive via the A21 (Turin-Piacenza) or A26 motorways; during the event, traffic measures and parking bans are in effect along the affected streets, so it is advisable to use the city center parking lots.
Open Thursday from 6:00 PM to midnight; Friday to Sunday from 10:00 AM to midnight.
Free entry. You only pay for what you consume or purchase at individual stalls.
Organized by ANVA Confesercenti Alessandria, tel. +39 379 184 7686.
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Viale della Repubblica
Viale della Repubblica, 15121 Alessandria