La Merenda di Peppino

A snack that lasts all season

La Merenda di Peppino is one of the most anticipated events of the summer in Casale Monferrato. It takes place at the Cinque Quinti winery in Cella Monte, a small village in the Province of Alessandria listed among the Most Beautiful Villages in Italy, nestled in a landscape recognized as a UNESCO World Heritage site. Here, on selected Sundays, the vineyards and historic courtyards transform into the setting for a slow-motion party, where a glass of wine becomes a collective ritual.

The format: wine, music, and views

The concept is simple and effective: an afternoon and evening to be enjoyed without haste, surrounded by hills, wine glasses, street food, and DJ sets. No walls, no stuffy clubs—just open air, sunsets over the hills, and great music. The sound is house and tech-house, curated with style and personality, far from generic commercial tracks. The concept was created by Alessandro Imarisio, known as AleBigMama.

What you will find on-site

• Wine bar featuring winetails, and wine by the glass or bottle from the Cinque Quinti winery
• Street food: salami sandwiches, pizza, fritters, and other delicacies
• DJ sets with unique entertainment at every event
• Picnic Box with typical Monferrato products, reserved for those who book a table
• Guided parking with dedicated staff

An event for the local area

More than just a party, La Merenda di Peppino is a way of experiencing Monferrato: slow, convivial, and rooted in the flavors and wines of the land. The setting of Cella Monte, with its traditional infernot cellars and UNESCO-listed hills, gives every event an atmosphere that satisfies both electronic music lovers and those simply looking for a sunset toast in good company.