Songs, tradition, and glasses of wine to welcome spring in La Morra
In the village of La Morra, overlooking the Barolo hills in the province of Cuneo, the Cantè J'Euv is much more than just an evening event: it is the revival of an ancient ritual from the Langhe farming tradition. The name, in Piedmontese, literally means "singing the eggs" and refers to a custom that marked the end of winter, when on the eve of spring, the village youth would gather in small groups and go from farmhouse to farmhouse, singing to receive eggs as a gift.
Today, that rural gesture lives on in a convivial way in the center of La Morra, bringing back for one night the spirit of celebration and sharing that once accompanied the transition from the cold season to the new one. It is an event that weaves together local memory and the desire to be together in one of the iconic towns of Piedmontese winemaking.
The evening takes place in the space in front of the Cantina Comunale di La Morra, at 2 Via Carlo Alberto. Participants are accompanied by the G. Gabetti Band, which leads the traditional songs, while it is possible to taste La Morra wines served by the glass. Music, folk songs, and moments of collective conviviality create a simple and authentic atmosphere, far from large-scale events and close to the soul of the village.
The Cantè J'Euv in La Morra is the ideal opportunity to discover an authentic side of the Langhe, where food and wine traditions meet popular culture in an evening to be experienced together.
The 2026 Cantè J'Euv brought the ancient ritual that heralds spring back to La Morra on Friday, March 20. In the space in front of the Cantina Comunale di La Morra, at 2 Via Carlo Alberto, starting at 9:00 PM, locals and visitors gathered to sing together accompanied by the G. Gabetti Band. During the evening, it was possible to taste La Morra wines served by the glass, in an atmosphere of celebration and sharing that revived a ritual of the Langhe farming tradition.
Space in front of the Cantina Comunale di La Morra, 2 Via Carlo Alberto, 12064 La Morra (CN), Piedmont.
Usually in spring, in the evening starting from 9:00 PM.
By car: La Morra can be reached from the A33 Cuneo-Asti motorway (exit towards Alba) or from the Alba area by following the signs for the Barolo towns. By train: Alba station, then bus connection to La Morra.
The evening features songs and moments of conviviality; La Morra wines are served by the glass at the Cantina Comunale.
Cantina Comunale di La Morra — tel. +39 0173 509204 / +39 351 6540078 — [email protected] — www.cantinalamorra.com
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Cantina Comunale di La Morra
Via Carlo Alberto 2, 12064 La Morra