Attraverso Festival (Bra)

Attraverso Festival in Bra: culture among the Roero hills

Attraverso Festival is a widespread cultural project that transforms the hills of southern Piedmont into a vast open-air stage every summer. The festival spans nearly thirty municipalities across the Langhe, Roero, Monferrato, and the Piedmontese Apennines, in the provinces of Cuneo, Asti, and Alessandria, bringing singer-songwriter music, spoken-word theater, social commentary, and educational events to historic squares, parks, courtyards, and monumental complexes nestled within UNESCO World Heritage wine landscapes.

In Bra, an elegant town in the Roero area of the Cuneo province, the festival selects two iconic locations: the courtyard of Palazzo Traversa, a refined historic space in the city center, and Parco della Zizzola, the green hill dominated by the city's landmark building, which provides the perfect backdrop for major summer concerts under the stars. These are the stages that host the Bra-based events of the festival program.

A festival of music and thought

The festival is organized by the Associazione Culturale Hiroshima Mon Amour ETS in collaboration with Produzioni Fuorivia, under the artistic direction of Paola Farinetti and Simona Ressico. Over the years, Attraverso Festival has established itself as one of the premier cultural events of the Piedmontese summer, blending concerts, social monologues, and intellectual discussions into a single grand map that connects the local villages.

The festival's philosophy is to bring culture outside of major urban centers, highlighting towns and their symbolic landmarks. Each evening becomes an opportunity to discover a different square, courtyard, or park, accompanied by artists who know how to engage a broad audience. The Bra stops, between Palazzo Traversa and the Zizzola, are among the most anticipated of the entire event.

Why it's worth experiencing

Attending an Attraverso Festival event in Bra means enjoying an open-air summer evening, surrounded by the charm of the historic center and the greenery of the Zizzola hill, with the quality of a program that has hosted great names in Italian and international music and culture over the years. It is an experience that combines the beauty of the Roero territory, its food and wine traditions, and the power of the spoken word and live performance.