Theatre, music, and storytelling across the hills of Langhe, Roero, and Monferrato
Attraverso Festival is a widespread cultural project that transforms the hills of Southern Piedmont into a vast open-air stage every summer. The event spans nearly thirty municipalities across the Langhe, Roero, Monferrato, and Piedmontese Apennines, in the provinces of Cuneo, Asti, and Alessandria, bringing theatre, music, storytelling, and lectures to historic squares, parks, courtyards, and theatres nestled within UNESCO World Heritage wine landscapes.
In Alba, the capital of the Langhe in the province of Cuneo, the festival has one of its main venues: performances take place at the Arena Guido Sacerdote, the summer open-air space of the Teatro Sociale G. Busca, in Piazza Vittorio Veneto. This is where some of the most anticipated events of the Alba programme are concentrated, featuring leading artists from the national scene.
The event is organized by the Associazione Culturale Hiroshima Mon Amour ETS together with Produzioni Fuorivia, under the artistic direction of Paola Farinetti and Simona Ressico. Over the years, Attraverso Festival has established itself as one of the main cultural events of the Piedmontese summer, capable of combining theatrical performances, social monologues, concerts, and intellectual meetings into one great map that connects the villages of the territory.
The festival's philosophy is to bring culture outside major urban centres, valuing small towns and their symbolic locations: each evening thus becomes an opportunity to discover a different village, square, or courtyard, accompanied by artists who know how to speak to the widest possible audience. The bond with Alba and its theatrical tradition, represented by the Teatro Sociale G. Busca, makes the city one of the most important hubs of the entire event.
Attending a show at Attraverso Festival in Alba means enjoying a summer evening outdoors, under the stars of the Langhe, with the quality of a programme that has hosted the greatest names in Italian theatre and music over the years. It is an experience that combines the beauty of the territory, the culture of wine and truffles that has made Alba famous worldwide, and the power of the spoken word and live performance.
The 2026 edition of Attraverso Festival, the eleventh, bears the title #pop: a theme that, as the artistic directors explain, stems from the word "people", because "there is nothing more beautiful than the people, which is all of us". The festival takes place from July to September 2026 in nearly thirty municipalities across the Langhe, Roero, Monferrato, and the Piedmontese Apennines, with over forty events.
In Alba, in the province of Cuneo, performances are concentrated at the Arena Guido Sacerdote of the Teatro Sociale G. Busca, one of the festival's historic venues, with a programme that alternates social theatre, auteur comedy, music, and storytelling.
The full festival programme, distributed across nearly thirty municipalities in Southern Piedmont, can be consulted on the official website. Dates and times may be subject to change: it is recommended to always check the official channels.
Performances in Alba are held at the Arena Guido Sacerdote, the summer space of the Teatro Sociale G. Busca, in Piazza Vittorio Veneto 3, Alba (CN). In case of bad weather, events may be moved inside the Teatro Sociale.
Alba is accessible by car via the A33 Asti-Cuneo motorway and by train via the railway line connecting it to Turin. The Teatro Sociale is located in the historic centre, just a short walk from the main city squares.
Tickets for individual shows are available for online pre-sale; for events in Alba, the box office is also managed via mailticket.it. Early booking is recommended for the most popular shows.
Full programme, locations, and pre-sales are available on the official website attraversofestival.it.
No photos yet. Share yours!
5 photos max, 5 MB per photo (JPG, PNG, WebP)
Help us keep this listing up to date. Every proposal is verified by our team before publication.
No rating yet — be the first!
No comments yet. Be the first!
Share your experience with the community.
Arena Guido Sacerdote - Teatro Sociale G. Busca
Piazza Vittorio Veneto 3, 12051 Alba