Six Fridays of music, DJ sets, and aperitifs in the heart of Bra
Aperitivo in Consolle is one of the most beloved highlights of the Bra summer season. For six consecutive Fridays, from late May to the end of June, the historic center of Bra—located in the province of Cuneo and in the heart of the Piedmontese Roero region—comes alive from 7 PM until midnight with music, drinks, and a vibrant social spirit. It is not just a single stage, but a widespread event: the party spills out into the streets and squares, with participating venues offering their best food and wine specialties.
Founded in the mid-2000s, the event has reached its twentieth anniversary and has firmly established itself as a local tradition. The sonic heart of the initiative has always been Radio Bra On The Rocks: from its courtyard, music is broadcast simultaneously to all participating venues, creating a musical thread that unites the entire center. This is the very philosophy of the most recent edition, encapsulated in the claim "One city. One sound": the idea of a community vibrating in unison through music.
Organized by the Municipality of Bra in collaboration with local trade associations and businesses, Aperitivo in Consolle is much more than just a night out: it is a way to experience the historic center, support local businesses, and reconnect with friends on summer evenings. Bra, recognized as a capital of Slow Food and known for its gastronomic excellence, provides the ideal backdrop for a festival that celebrates sharing, taste, and great music.
For the 2026 edition, Aperitivo in Consolle returns to Bra with six consecutive evenings, every Friday from May 22 to June 26, from 7 PM to midnight. The chosen theme is "One city. One sound", emphasizing the idea of a historic center that moves in unison thanks to music.
The sonic heart of the initiative is once again Radio Bra On The Rocks, which broadcasts the musical selection simultaneously in the participating venues. The organizers promise one of the richest editions ever, with new features unveiled week after week and a culinary offering spread throughout the center's venues.
The 2026 calendar includes six evenings, every Friday from 7:00 PM to midnight:
Each Friday offers a different musical selection, curated in collaboration with Radio Bra On The Rocks and local DJs, with music broadcast simultaneously in the participating venues of the historic center. The detailed program (guest DJs, any live performances, and special initiatives) is revealed week by week by the organizers. Artist names and evening details will be communicated progressively on the official channels of the Municipality of Bra and the event.
Six consecutive Fridays between late May and late June, from 7:00 PM to midnight.
In the historic center of Bra (CN), across streets, squares, and participating venues. The musical hub is the courtyard of Radio Bra On The Rocks.
Bra is accessible by train (Bra station on the lines from Turin and Cuneo) and by car via the A6 Turin-Savona motorway (Marene exit) or the A33 Asti-Cuneo. The center is easily walkable.
Admission to the event and listening to the music is free; drinks and food can be purchased at the participating venues.
Municipality of Bra - Culture and Events Office, tel. +39 0172 430185, e-mail [email protected].
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Centro storico di Bra