Evenings of beer, live music, and grilled specialties in the heart of the Biella area
Every summer, the small town of Zubiena, nestled among the morainic hills of the Province of Biella in Piedmont, becomes a meeting point for those who love beer, good food, and music. The Beer Festival, organized by the Pro Loco of Zubiena with the support of the municipality, is one of the most anticipated events of the summer season in the Biella area.
The Zubiena event is a popular festival in the most authentic sense: no frills, just a great desire to be together. The event takes place in a covered area, ensuring the program is never compromised by bad weather. Long tables, mugs of beer, and the aroma of the grill accompany the evenings in a friendly and welcoming atmosphere that attracts locals, residents of neighboring villages, and visitors from across the Canavese and Biella regions.
The gastronomic heart of the festival is the kitchen stand, which offers simple and tasty dishes from the Piedmontese convivial tradition:
The kitchen service generally opens in the early evening, later giving way to music and entertainment.
The soundtrack of the Beer Festival is one of its most beloved ingredients: each evening offers something different, from revival nights dedicated to the greatest hits of the 70s, 80s, and 90s, to high-energy DJ sets and live band concerts that keep the crowd dancing until late at night. It is the perfect opportunity to spend a carefree evening in good company, one toast at a time.
The Beer Festival is a recurring appointment on the calendar of the Pro Loco of Zubiena, which has been enlivening village life for years with food festivals, parties, and initiatives. Participating means discovering an authentic corner of Piedmont, far from the major tourist circuits, where the tradition of hospitality and conviviality is still very much alive.
The 2026 edition of the Zubiena Beer Festival is confirmed by the Pro Loco for the evenings of Friday, July 3rd and Saturday, July 4th, 2026. As per tradition, the event will take place in the town's covered festival area, in the Province of Biella.
This edition will once again feature the ingredients that make the festival a classic of the Biella summer: draught beer, grilled cuisine, fried food, and live music nights. The detailed program of the musical evenings will be communicated by the Pro Loco in the weeks preceding the event.
The detailed program for the 2026 edition, including musical evenings and times, will be announced by the Pro Loco of Zubiena in the weeks leading up to the event.
Based on previous editions, the usual schedule is as follows:
For the final program, it is recommended to follow the Facebook page and website of the Pro Loco of Zubiena.
Two evenings of celebration on July 3 and 4, 2026, with draught beer, grill, and music in the covered festival area of Zubiena.
Event area of the Pro Loco of Zubiena (BI), Province of Biella, Piedmont.
By car: Zubiena can be reached via the SP road to Biella; the town is about 20 km from Biella and slightly further from Ivrea. By train: the nearest station is Biella, from where you can continue by local transport or car.
The event takes place on summer evenings. The kitchen generally opens from 7:30 PM, while music starts around 9:00 PM.
The festival takes place in a covered area and is held even in case of bad weather. For updated information on the program and dates, it is best to follow the Pro Loco of Zubiena Facebook page.
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Area festeggiamenti Pro Loco