Wool Experience

Wool Experience: where wool becomes culture

In the small town of Miagliano, in the Province of Biella at the foot of the Cervo Valley, Wool Experience comes to life every summer: a widespread cultural festival that transforms the former Lanificio Botto into an open-air stage. Now in its thirteenth edition in 2026, the event is conceived and organized by the Amici della Lana APS association, founded in 2015 to restore life and memory to one of the symbolic sites of Biella's industrial archaeology.

A seasonal programme, from June to September

This is not just a single event, but a full-fledged season that unfolds throughout the summer with over fifty appointments. The common thread is always wool and the history of the factory, but the programme ranges freely across different disciplines:

• concerts and theatrical performances in the mill's spaces and the P408 Amphitheatre;
• historical and nature excursions along the ancient paths and the canal of the Cervo Valley;
• craft workshops focused on felting and wool processing;
• book presentations, photographic exhibitions, and cultural meetings;
• guided tours of the evocative "Underground Factory," located approximately twenty-two metres deep.

A site of Biella's industrial memory

The Lanificio Botto, located along the provincial road that crosses Miagliano, is one of the many mills that made the Biella area the Italian capital of wool. Thanks to the Amici della Lana, it is now a vibrant space hosting artistic residencies, educational activities for schools, and projects for regional development. The event is supported by the Fondazione Cassa di Risparmio di Biella and the CulturHub grant, in collaboration with the Municipality of Miagliano.

Who it is for

Wool Experience speaks to a curious and diverse audience: families, music and theatre enthusiasts, hikers, craft lovers, and tourists looking to discover an authentic Piedmont off the beaten track. It is an opportunity to experience the Cervo Valley through its textile history and contemporary creativity.