Weekly Market and Farmers' Market in Rio di Pusteria

The weekly market of Rio di Pusteria

Every Thursday morning, the historic centre of Rio di Pusteria (Mühlbach), a charming town in the Isarco Valley at the foot of the Gitschberg-Jochtal hiking area, transforms into a lively weekly market. Among the picturesque village alleys and along the main street, colourful stalls attract residents and visitors alike for a morning dedicated to South Tyrolean authenticity.

The market is held from 8:30 am to 12:30 pm: there is plenty of time to stroll leisurely between the stalls, haggle over prices, chat with the vendors, and enjoy an espresso in the square. It is a precious opportunity to immerse yourself in the daily life of a mountain village and get to know local products up close.

The farmers' market in the church square

Alongside the traditional weekly market in the town centre, a farmers' market also comes to life in the church square during the warmer months. Here, local farmers offer the fruits of their labour directly, creating a direct connection between producer and consumer that lies at the heart of South Tyrolean gastronomic culture.

Typical local products

Among the stalls, you will mainly find genuine, zero-kilometre products:

• freshly picked fruit and vegetables
• homemade bread and baked goods
• alpine cheese from the Altafossa Valley
• speck, kaminwurzen, and typical local cured meats
• aromatic herbs and garden produce
• handcrafted items, including handmade fabric bags

An experience for all the senses

More than just a shopping trip, the Rio di Pusteria market is a moment of social connection and discovery: an espresso in the sun, the buzz of the stalls, children playing, and the scent of freshly baked bread. For those spending a holiday in the Isarco Valley or the Gitschberg-Jochtal area, it is an authentic way to connect with local culture and bring home the true flavours of South Tyrol.

Where it takes place

The event is held in the historic centre of Rio di Pusteria, in the province of Bolzano, in the Trentino-Alto Adige region. The weekly market occupies the streets of the centre, while the farmers' market is held in the square in front of the parish church.