The great New Year's Eve celebration in Piazza XX Settembre
This edition has not been confirmed by the organiser to date. We recommend checking before going.
For years, New Year's Eve in Martina Franca has had its beating heart in Piazza XX Settembre, the spacious area on the edge of the historic center that fills with people every December 31st for the «Waiting for the New Year» event. Organized by the municipal administration, the gathering is one of the most popular public celebrations in the Itria Valley, turning this town in the province of Taranto into a grand open-air stage for the countdown to the new year.
The format is that of a popular festival with free admission: a stage set up in the square, lights, music, and thousands of people gathering, including local families, young people, and tourists vacationing in Puglia during the holidays. The choice of Piazza XX Settembre, just a stone's throw from the whitewashed alleys and baroque palaces that have made Martina Franca famous, provides a scenic backdrop for the collective midnight toast.
The Martina Franca New Year's program alternates between different genres and styles throughout the evening: from the town band opening the festivities with the greatest hits of Italian music, to live concerts, and DJ sets that keep the crowd dancing well past midnight. Unmissable moments of cabaret and comedy—the city's trademark—and the grand toast that marks the transition to the new year in front of the entire square.
Martina Franca is known throughout Puglia as one of the capitals of comedy thanks to the historic Cabaret Festival-City of Martina Franca: it is no surprise, therefore, that laughter is a central component of New Year's Eve, with the presence of comedians and presenters linked to the local and national cabaret scene.
The public celebration on December 31st is distinct from the traditional New Year's Concert on January 1st, promoted by the Paolo Grassi Foundation with a symphony orchestra, waltzes, and opera arias: two complementary events that make Martina Franca an ideal destination for those who want to experience the end-of-year holidays between popular entertainment and great music.
The Municipality of Martina Franca has not yet released the program for the New Year's Eve celebration for the end of 2026. The «Waiting for the New Year» event is a recurring appointment held every December 31st in Piazza XX Settembre, featuring music, cabaret, and a collective midnight toast. Check back on this page to find out dates and guests as soon as they are announced.
Piazza XX Settembre, Martina Franca (TA), Puglia, on the edge of the historic center.
By car: via the SS172 dei Trulli road connecting Taranto, Alberobello, and Locorotondo. By train: the Martina Franca station is served by Ferrovie del Sud Est. Nearest airports: Bari-Palese and Brindisi-Salento.
Free, open-air event. In case of large crowds, it is recommended to arrive at the square early and park in areas outside the center.
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Piazza XX Settembre
Piazza XX Settembre, 74015 Martina Franca