Tutti per Villata - Wedding Dress Fashion Show (UNICEF)

A fashion show that tells the story of Villata

In the heart of Villata, in the Vercelli province and the rice-growing region of Piedmont, the "Tutti per Villata - Wedding Dress Fashion Show" transforms Largo Marconi into an open-air runway. The absolute stars are the wedding dresses actually worn by the town's women between 1952 and 2010: nearly sixty years of fashion, fabrics, and memories parading before the community, bringing to light the faces, families, and moments that have shaped the village's history.

Fashion and local heritage

Every dress on display is much more than a piece of tailoring: it is a fragment of a life, a wedding celebrated in the village, and a bygone era. The show thus becomes a journey through the collective memory of Villata, where generations meet and the younger ones discover the wedding traditions of their grandmothers and great-grandmothers. It is an appointment that weaves a love for costume and fashion with the strong sense of belonging typical of the small towns in the Vercelli plains.

The heart of solidarity: UNICEF and the Pigotte

"Tutti per Villata" is not just about nostalgia and elegance: it is, above all, a charity event. The manifestation is organized in collaboration with the UNICEF Pigotta Friends, the group of volunteers who hand-stitch the famous Pigotte, the rag dolls that serve as the symbol of the UNICEF campaign for children around the world. During the event, it is possible to support the association and contribute to their charitable activities, in an initiative that links Villata to major international humanitarian causes.

A celebration for the whole town

The event is promoted by the Municipality of Villata with the involvement of numerous local entities: the Carnival Committee, the SOMS, the AIDO, and the Civic Library. While the wedding dresses parade in Largo Marconi, the Civic Library in Piazza Gastaldi offers activities dedicated to children, ensuring the day engages families of all ages. It is the image of a community that networks and brings together associations, volunteers, and institutions around a common goal.

Why it's worth attending

• A unique fashion show of authentic wedding dresses from 1952 to 2010.
• A free event open to everyone in the center of Villata.
• The opportunity to support UNICEF and its Pigotte dolls.
• Activities for children at the Civic Library, designed for families.

An afternoon that demonstrates how even a small town in the Vercelli area can unite culture, tradition, and solidarity into a single, engaging day of celebration.