Traditions Friends and Food

A summer event that brings together food, music, and community

Traditions Friends and Food is the food and wine festival that transforms Montefalcione, a town in the province of Avellino in Campania, into a vibrant social hub every summer. Founded in 2023 by the Le 10P association, led by Felice D'Amore, the event has built its identity around three simple words: traditions, friends, and food. The result is a modern village festival where traditional Irpinian dishes coexist with professional street food, and folk music meets DJ sets.

From the municipal gardens to the covered market area

The first editions were held in Piazza Marconi and later in the municipal gardens. Since 2026, the event has moved to the covered market area on Via Toppa, a larger, partially sheltered space that provides protection from the summer heat and rain while offering an open view of the Montevergine massif. The new layout has allowed for an expansion of the stalls, the dining area, and spaces dedicated to families.

What to eat

Cuisine is the heart of the event: dishes from the local Irpinian peasant tradition alternate with offerings from professional street food vendors. Among the most popular specialties in the various editions:

• caciocavallo impiccato (hanged caciocavallo cheese), melted over embers and served on homemade bread;
• cotechino sandwich, one of the symbols of the early editions;
• fried foods, gourmet sandwiches, and freshly prepared street food;
• local wines, with Fiano di Avellino DOCG as the absolute star, thanks to the wineries of Montefalcione.

Music, contests, and fireworks

Every evening has its own soundtrack: Irpinian folk music, 80s and 90s revivals, and DJ sets that keep the crowd going until late at night. In 2026, the event hosted the regional live broadcast of Radio Punto Nuovo, the free-entry Traditions Voice singing contest, and a spectacular aerial fireworks display on a 40-meter tower, a first for the town. Next to the stage, the inflatable play area allows children to have fun while adults dine—a feature that has made the event particularly popular with families.

Montefalcione and the Irpinia of Fiano

Montefalcione is part of the production area for Fiano di Avellino DOCG, one of the most distinctive white wines of Southern Italy. The village, with just over three thousand inhabitants perched on a hill between the Sabato valley and the Partenio mountains, maintains a strong tradition of community festivals, from the patronal celebrations of Saint Anthony of Padua to summer food festivals. Traditions Friends and Food fits into this calendar as the youngest and most gastronomic appointment, capable of attracting visitors from neighboring towns and the Avellino area.

Why you should attend

• free admission and informal atmosphere, suitable for couples, groups of friends, and families;
• guided tastings and masterclasses on Irpinian wine;
• covered space, usable even in case of rain;
• evening program that combines tradition and contemporary entertainment.

Those arriving in Montefalcione for the event can easily combine it with visits to local wineries and the villages of Irpinia, from Atripalda to Montemarano, during one of the liveliest seasons of the year for the region.