The Herb and Flower Trail — Flower Festival
Edition 2026 Gastronomy Local produce Nature

The Herb and Flower Trail — Flower Festival

Four days of lavender, lotus flowers, and the Massaciuccoli Lake in the green heart of Versilia

Massarosa — Lucca (046) Since 2021
Dates 20 Jun — 28 Jun 2026
Location Massarosa (046)
Prices Free
Status Confirmed

About Flower Festival

The Flower Festival along The Herb and Flower Trail transforms the Massarosa area, nestled between Lucca and Viareggio, into a vast open-air experiential itinerary. On the weekends of June 20-21 and 27-28, 2026, visitors can explore lavender fields, lotus flower beds, medicinal and tropical herb gardens, olive groves, and vineyards. The event features guided walking and cycling tours, excursions on Lake Massaciuccoli, local food tastings, and the debut of the new Butterfly House. It is an invitation to slow, sustainable tourism that is open and accessible to all.

An open-air itinerary in the green heart of Versilia

The Flower Festival along The Herb and Flower Trail is a widespread event that, over two weekends in late June, transforms the entire Massarosa district in the province of Lucca into a grand experiential journey through nature, agriculture, and landscape. Tucked between the Lucca hills, the Versilia coast, and Lake Massaciuccoli, the territory reveals itself through its most spectacular blooms: lavender fields in full flower, lotus blossoms on the water's surface, medicinal herbs, aromatic and tropical plants, olive groves, and vineyards.

Gardens and farms to visit

The heart of the event lies in the farms and gardens that open their doors to visitors, each with its own schedule and unique experiences:

  • The Butterfly Garden, the official info point and a "pollinator's paradise," open from 9:00 AM to 7:00 PM on Via Argine Prete Piero, where the new Butterfly House debuts in 2026.
  • The Lotus Flowers at the La Ninfea Farm, visitable in the morning along the lotus flower bike path.
  • The Lavender Farm of Massarosa, with its purple fields, and Il Giardino di Manipura, both open for free during the weekends.
  • The Alpaca del Fatonero, a stop designed especially for families.

Walking, cycling, and the lake

The program offers guided walking and cycling tours, meeting early in the morning, along with a series of experiences linked to the environmental system of Lake Massaciuccoli, the natural soul of the event: excursions, outdoor activities, and dragon boat outings. Among the 2026 highlights is the ribbon-cutting ceremony for the renovated Lotus Flower cycle-pedestrian path, with an official event at the viewpoint on the opening day, Saturday, June 20.

Local flavors

The food and wine experience is not to be missed: Cantine Tenuta Mariani offers tastings and dinners in the vineyard, while the gastronomic corner at Il Giardino di Manipura serves sandwiches, focaccia, herbal infusions, and craft beer. Tastings of local products accompany the entire route, showcasing the agricultural excellence of Versilia.

A model for slow tourism

Organized by the Associazione Versilia Verdelago APS, the Flower Festival reaffirms Massarosa's commitment to slow and sustainable tourism, blending agricultural landscapes, rural culture, and environmental appreciation. The itinerary remains free, accessible, and flexible: every visitor can choose their own paths, experiences, and stops at their own pace, immersing themselves in the colors and scents of the Tuscan countryside.

Flower Festival — edition 2026

The sixth edition of the Flower Festival takes place on the weekends of June 20-21 and 27-28, 2026, along The Herb and Flower Trail in Massarosa. New features include the Butterfly House and the inauguration of the renovated Lotus Flower cycle-pedestrian path on Saturday, June 20.

The 2026 edition, the sixth, confirms the formula of a widespread itinerary through lavender, lotus flowers, medicinal herbs, olive groves, and vineyards, with Lake Massaciuccoli as the natural heart of the event.

Main openings and hours

  • The Butterfly Garden (info point): 9:00 AM-7:00 PM, featuring the new Butterfly House.
  • Lotus Flowers (La Ninfea Farm): morning, along the lotus flower bike path.
  • Lavender Farm and Il Giardino di Manipura: open for free during the weekends.
  • Alpaca del Fatonero: Sunday 21st and 28th, 10:00 AM-12:00 PM (€5).

Walks and experiences

Guided walking and cycling tours meeting at 8:30 AM, dragon boat outings on Lake Massaciuccoli (Sunday, departure at 10:00 AM from Villa Ginori La Piaggetta), and tastings and dinners in the vineyard at Cantine Tenuta Mariani.

Programme Flower Festival 2026

Saturday, June 20 — Opening day: ribbon-cutting for the Lotus Flower cycle-pedestrian path at the viewpoint; opening of the Butterfly House at the Butterfly Garden (9:00 AM-7:00 PM); visits to lavender fields, lotus flowers, and Il Giardino di Manipura; guided walking tours (meeting at 8:30 AM, Massarosa-Bozzano Station).

Sunday, June 21 and 28 — Visits to the Alpaca del Fatonero (10:00 AM-12:00 PM, €5); dragon boat outings (meeting at 9:30 AM at Villa Ginori La Piaggetta, departure at 10:00 AM); cycling tours (meeting at 8:30 AM, La Brilla in Quiesa).

June 27-28 — Second weekend with a repeat of openings, visits, walks, and tastings along the entire route.

Highlights Flower Festival 2026

  • New Butterfly House at the Butterfly Garden
  • Inauguration of the Lotus Flower cycle-pedestrian path (June 20)
  • Dragon boat outings on Lake Massaciuccoli
  • Lavender fields and lotus flower beds in full bloom
  • Tastings and dinners in the vineyard at Cantine Tenuta Mariani

Prices Flower Festival 2026

Admission and itinerary are free. Some experiences require payment or booking: Alpaca del Fatonero €5; dragon boat, guided tours, and tastings by reservation.

Practical information — Flower Festival

How to get there

Massarosa is located in the province of Lucca, between Lucca and Viareggio. By train: Massarosa-Bozzano stop (Lucca-Viareggio line). By car: take the Viareggio-Camaiore or Massarosa exit from the A11/A12 motorway. The main info point is The Butterfly Garden, on Via Argine Prete Piero.

Opening hours and admission

The itinerary is free and open to the public; some stops and experiences (alpaca €5, dragon boat, guided tours, tastings) require booking. Open on the weekends of June 20-21 and 27-28, 2026.

Info and bookings

Massarosa Info Point, Piazza Giancarlo Maria Taddei — tel. +39 389 0547977, [email protected]. Associazione Versilia Verdelago APS, tel. +39 335 5440726.

Festival-goer photos

No photos yet. Share yours!

Share your photos

5 photos max, 5 MB per photo (JPG, PNG, WebP)

Noticed an error or missing information?

Help us keep this listing up to date. Every proposal is verified by our team before publication.

Festival-goer reviews

No rating yet — be the first!

No comments yet. Be the first!

Were you there?

Share your experience with the community.

Where does it take place — Flower Festival

Il Giardino delle Farfalle (Info Point)

Contact Flower Festival

Tel
+39 335 5440726

Flower Festival in brief

Gastronomy Local produce Nature Environment Garden Botany Hiking Family Outdoor Free Lucca

History of Flower Festival