Strawberry Festival

The Strawberry Festival of Verrua Savoia

In May, Verrua Savoia, a village in the Turin Monferrato perched on the hills overlooking the Po River, hosts its Strawberry Festival, one of the most cherished local celebrations in the area bordering the Provinces of Turin, Vercelli, and Asti. The event is organized by the Pro Loco of Verrua Savoia and takes place in the town center, in Piazza Francesco Alighieri, which is transformed for the occasion into a major meeting point for residents and visitors from neighboring towns.

The strawberry, queen of the festival

The heart of the festival is the strawberry, a spring fruit that serves as the common thread throughout the event. The most anticipated moment is the fragolata, the distribution of fresh local strawberries, often served with whipped cream and sugar. Alongside the fruit, you will find desserts and strawberry-based specialties prepared according to local traditions.

Piedmontese gastronomy

The Strawberry Festival is also an opportunity to savor the cuisine of Piedmont. The food stall run by the Pro Loco offers, over the various evenings, typical dishes such as agnolotti, grilled meats, and roasts, as well as fish dishes (fried and stewed) that have always been part of the festival menu. The kitchen, managed by volunteers, is one of the reasons for the large crowds that fill the square every year.

Music, dancing, and entertainment

• Dance evenings with orchestras and dance bands, the true soul of Piedmontese village festivals
• Entertainment and attractions for children in the afternoon
• Market with stalls and local products
• Convivial moments for all ages, in a welcoming and popular atmosphere

A staple of rural Piedmont

The Strawberry Festival represents an important identity-building moment for Verrua Savoia: a celebration that brings together generations of Pro Loco volunteers and showcases an agricultural product tied to spring. For those visiting this part of Monferrato in the Province of Turin, it is the ideal opportunity to discover a scenic village, its food and wine traditions, and the warmth of Piedmontese village festivals.