Sport Business Forum – Tappa di Belluno

Sport as a driver for the territory

The Sport Business Forum is the event that, in Belluno, fosters direct dialogue between the public, top champions, and the business world. Promoted by Confindustria Belluno Dolomiti, the Forum was created to present sport not just as an athletic feat but as an economic, social, and cultural lever for the Belluno area and the entire Veneto region, on the eve of the Milan-Cortina 2026 Winter Olympic Games.

A widespread event in the historic center

The Belluno leg of the event takes place in several prestigious venues in the historic center: the Civic Library at Palazzo Crepadona, the Teatro Dino Buzzati, and the Sala Zanardelli of Palazzo dei Rettori, in addition to the Teatro Comunale. Over forty free events fill the calendar: interviews with protagonists, conferences on sport, economy, and social inclusion, interactive sessions, and entertainment moments.

Champions take center stage

The Forum brings some of Italy's most beloved sports figures to Belluno, including Olympians, former footballers, and legends of winter and summer disciplines. The format prioritizes storytelling and discussion: career stories, challenges faced, and reflections on the educational and entrepreneurial value of sport.

Belluno towards Milan-Cortina 2026

As part of a tour that also includes Trieste, Treviso, Longarone, and Cortina d'Ampezzo, the Belluno event is one of the occasions accompanying the Dolomite province towards the Olympic event. For the city of Belluno, it's an opportunity to showcase itself as a capital of mountain sports and to experience the Olympic anticipation firsthand.