Saranno Famosi nel Vino

The future of Italian wine takes the stage in Siena

Among the 16th-century ramparts of the Medici Fortress in Siena, in the heart of Tuscany's wine country, comes Saranno Famosi nel Vino: an event showcasing the new generation of Italian winemaking. The format, conceived by food and wine critic Carlo Zucchetti, brings together over forty emerging wineries from across the peninsula, with a special focus on producers established in the last ten years and the finest labels from recent vintages.

A stage for wine talent

The event's name is a statement of intent: much like a talent show, the goal is to provide visibility to producers who are set to become the stars of tomorrow. Visitors can wander freely between tasting counters, engage directly with winemakers, and discover grape varieties, regions, and projects often still unknown to the general public. Alongside Italian producers, there is also space for craft spirits, from vermouth to signature liqueurs.

Masterclasses, cooking shows, and gourmet cuisine

The program goes beyond open tastings. Each evening features guided masterclasses led by sommeliers and industry professionals, focusing on specific themes such as vermouth, low-alcohol wines, or classic cocktails. There are also cooking shows with young chefs under 35, who create dishes designed to enhance the pairings with the wines on offer, accompanied by live musical entertainment throughout the evenings.

An event rooted in the territory

Saranno Famosi nel Vino extends beyond the Fortress: in the days leading up to the event, the format enters restaurants in Siena and its province, from San Gimignano to Castellina in Chianti, offering previews of the wines from the young featured wineries. A concrete synergy between emerging producers and the great gastronomic tradition of the Sienese territory.

Patronage and collaborations

The event is held under the patronage of the Municipality of Siena, Confcommercio Siena, and the Enoteca Italiana of Siena, confirming its bond with the local fabric and a city that has made wine its hallmark for centuries. An ideal appointment for enthusiasts, industry professionals, and the curious looking to discover the names destined to make waves in the national wine scene.