The floral weekend in the historic center of the City of the Oak
Rovereto in Fiore & Portoni Aperti is the annual spring event that brings the historic center of Rovereto to life, located in the province of Trento, in the heart of Trentino-Alto Adige. For an entire weekend in May, the streets of the City of the Oak fill with colors and scents: Via Roma, Largo Vittime delle Foibe, and Via Tartarotti become an open-air market where over sixty exhibitors offer flowers, plants, bonsai, floral handicrafts, and specialties from local farms.
The market remains open both days, typically from 10:00 AM to 8:00 PM, with stalls dedicated to floriculture and the agricultural excellence of the Vallagarina valley. Alongside the flowers, there are tastings of local products, wines, beers, and cider, while several local establishments participate in the "Gusto in Fiore" initiative, offering floral-themed aperitifs and dishes.
The "Portoni Aperti" (Open Gateways) concept is what makes this event unique. Merchants and businesses in the San Marco District open up courtyards, entryways, and private spaces that are usually hidden, transforming them into meeting places. Here, creative workshops for adults and children take place, ranging from organic cosmetics to herbalism, ceramics to crochet, and printing to watercolor, alongside floral-themed artist displays, talks, and small exhibitions.
The program alternates between roving stilt-walkers, theatrical performances, live music in local venues, and DJ sets along Via Roma. There are also plenty of events designed for children, such as the famous Alpaca Garden in the Giardini di Via Carducci, creative workshops, face painting, and shows in the town's small squares. The experience is completed by guided tours of historic gardens and yoga and wellness sessions hosted in various city center locations.
Organized by the Consorzio Rovereto In Centro together with the San Marco District, in collaboration with the APT Rovereto and Vallagarina, the event has become one of the signature appointments of the city's spring season. Admission to the event is free; some workshops may require booking due to limited capacity. It is the perfect two-day trip to combine floral shopping with the discovery of Rovereto's historic center.
The 2026 edition was held on Saturday, May 16, and Sunday, May 17 in the historic center of Rovereto. The spring market brought together over sixty exhibitors featuring flowers, plants, bonsai, and floral crafts along Via Roma, Largo Vittime delle Foibe, and Via Tartarotti.
Among the scheduled events: stilt-walkers and roving performances, themed showcooking, DJ sets along Via Roma, the Alpaca Garden in the Giardini di Via Carducci, and numerous creative workshops in the courtyards of the San Marco District. There was no shortage of tastings of local products, wines, beers, and cider, guided tours of historic gardens, and shows for children. Admission was free.
Over 60 exhibitors of flowers, plants, bonsai, floral crafts, and local agricultural products along Via Roma, Largo Vittime delle Foibe, and Via Tartarotti, open both days.
Rovereto is served by the railway station on the Brenner line (Verona-Bolzano-Brenner), just a few minutes' walk from the historic center. By car, take the Rovereto Sud or Rovereto Nord exit on the A22 Brenner motorway; the nearest airport is Verona-Villafranca.
Admission is free. The market is open both days, generally from 10:00 AM to 8:00 PM. Some workshops in the San Marco District have limited spots and may require booking.
The historic center is pedestrianized during the event: we recommend using the designated parking lots and reaching Via Roma on foot. A detailed, updated program is available on the Consorzio Rovereto In Centro website.
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Centro storico di Rovereto (Via Roma, Distretto San Marco)