Rose, Perfumes and Flavours
Edition 2026 Music Gastronomy Local produce

Rose, Perfumes and Flavours

The spring festival of Santa Maria la Longa, between flowers, creativity and flavours

Santa Maria la Longa — Udine (030)
Dates 16 May — 17 May 2026
Location Santa Maria la Longa (030)
Prices Free
Status Confirmed

About Rose, Perfumes and Flavours

In May, Santa Maria la Longa, in the Bassa friulana region, dresses up for spring with Rose, Perfumes and Flavours, the event that for an entire weekend combines flowers, creativity, music, workshops, markets and convivial moments. Between Piazza Julia, Via Roma and the park of Villa Miani Calabrese Petrei, the flower market, floral workshops, activities for children, Miss Italia selections, walks and food stalls follow one another. A colourful and fragrant village festival, for the whole family.

A festival that smells of spring

Rose, Perfumes and Flavours is the spring event of Santa Maria la Longa, a municipality in the Bassa friulana region in the province of Udine. For an entire May weekend, the village transforms into a colourful and fragrant path that combines, as the name suggests, the flowers, scents, and flavours of the territory, in a festival designed for all ages.

The festival spaces are the heart of the village: Piazza Julia, Via Roma, and the park of Villa Miani Calabrese Petrei, which provide the backdrop for markets, exhibitions, workshops, music, and convivial moments.

Flowers, workshops and creativity

The absolute protagonists are the flowers, with the dedicated market, the arrangements, and the floral workshops for adults, but also with creative activities and animated readings designed for children. There are also art and photography exhibitions, a craft market, and an amateur dog show, in a rich and varied programme that showcases local creativity and craftsmanship.

Music, sport and conviviality

The days are enlivened by music and entertainment, from the Opening DJ Set to the 'WOW Girl Power' evening, from the Miss Italia Selections to the musical aperitif. There is also space for sport and movement with the 'Corsa dai Colors', a 7-kilometre colourful walk, and with the 'Torneo dei Borghi' (Tournament of the Villages), as well as conferences on beekeeping and honey and games for everyone, such as the giant Snakes and Ladders. Completing the festival are the craft stalls and food kiosks.

Santa Maria la Longa and the Bassa friulana

Santa Maria la Longa is located in the plain of the Bassa friulana, an agricultural area rich in historic villas and traditions. The event, organised by local entities, is the best way to discover this corner of Friuli in spring, amidst flowers, flavours, and the typical hospitality of community festivals.

Rose, Perfumes and Flavours — edition 2026

Rose, Perfumes and Flavours returns to Santa Maria la Longa on May 16 and 17, 2026, between Piazza Julia, Via Roma, and Villa Miani Calabrese Petrei: flower market, floral workshops, children's activities, exhibitions, Miss Italia 2026 Selections, the 'Corsa dai Colors' walk, conferences on honey, craft stalls, and food kiosks.

The 2026 edition

The 2026 edition of Rose, Perfumes and Flavours takes place on May 16 and 17, enlivening the heart of Santa Maria la Longa with two days dedicated to flowers, creativity, and flavours. The event is held between Piazza Julia, Via Roma, and the park of Villa Miani Calabrese Petrei, with a rich programme of markets, workshops, music, and convivial moments.

Among the highlights of the edition are the Miss Italia 2026 Selections, hosted by the event, along with floral workshops, activities for children, the colourful 'Corsa dai Colors' walk, and conferences on beekeeping and honey.

Programme Rose, Perfumes and Flavours 2026

2026 Programme

Saturday, May 16

  • Inauguration and opening of the kiosks
  • Preview of the 'Torneo dei Borghi'
  • Miss Italia 2026 Selections
  • Opening DJ Set
  • 'WOW Girl Power' evening with Radio WOW

Sunday, May 17

  • 'Rose, Perfumes and Flavours' craft market
  • Art and photography exhibitions
  • Floral workshops for adults
  • Workshops and animated readings for children
  • 'Corsa dai Colors' – 7 km colourful walk
  • Conferences on beekeeping and honey
  • Giant Snakes and Ladders game
  • Musical aperitif

Throughout the festival: craft stalls, food kiosks, animated readings, and amateur dog show.

Highlights Rose, Perfumes and Flavours 2026

The Miss Italia 2026 Selections, the flower market, floral workshops, the colourful 'Corsa dai Colors' walk, and the honey conferences.

Prices Rose, Perfumes and Flavours 2026

Free admission. Some activities may require registration; consumption at kiosks is paid.

Practical information — Rose, Perfumes and Flavours

How to get there: Santa Maria la Longa (UD) is located in the Bassa friulana, reachable via provincial roads and the A4 motorway (Palmanova exit). The festival takes place between Piazza Julia, Via Roma, and Villa Miani Calabrese Petrei. Parking available in the village.

Admission: free. Some activities (workshops, walk) may require registration. Consumption at the kiosks is paid.

Accommodation: farm stays and B&Bs in the Bassa friulana; hotels in Palmanova and Udine, a short drive away.

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Where does it take place — Rose, Perfumes and Flavours

Piazza Julia, Via Roma e Villa Miani Calabrese Petrei

Rose, Perfumes and Flavours in brief

Music Gastronomy Local produce Young audience Family Sport Art crafts Crafts Outdoor Free Multidisciplinary Udine

History of Rose, Perfumes and Flavours