Rose Festival
Two days of flowers, fragrances, and tradition in the historic center of Venaria Reale
About Rose Festival
A signature event in the heart of Venaria Reale
The Rose Festival is one of the most beloved events in the town of Venaria Reale, just outside Turin, in Piedmont. For an entire weekend in May, the city's historic center—from Via Mensa to Piazza Annunziata, all the way to Piazza Vittorio Veneto and Viale Buridani—dresses up to become a sensory journey through flowers, colors, and scents. This event blends nature, art, music, and tradition, organized by the Fondazione Via Maestra in collaboration with the City of Venaria Reale and the Consortium of Savoy Royal Residences.
Flowers, gardens, and boutiques along the village streets
The heart of the festival lies in the exhibitors animating the city center: roses of every variety, aromatic plants, natural essences, garden flowers, and high-quality food and wine products. Temporary gardens created by local nurserymen spring up in the squares, while artisans and producers fill the Square of Taste and Craftsmanship. Strolling among the stalls is the best way to discover the Piedmontese spring, with the chance to take home a plant, a bouquet of roses, or a local specialty.
The Flower Carpet at the Chapel of Sant'Uberto
The iconic image of the festival is the Flower Carpet (Infiorata): a tapestry of 50,000 rose petals decorating the spectacular Chapel of Sant'Uberto at the Reggia di Venaria. The work, created by local associations and artists such as the Amici della Certosa Reale, the Circolo degli Artisti di Torino, and La Rosa delle Idee, provides one of the most scenic moments of the entire event.
Fragranzia and events at the Reggia
The Rose Festival is accompanied by Fragranzia, an exhibition dedicated to the world of essences and perfumes, featuring sensory paths and olfactory workshops for adults and children. Numerous appointments are also held within the Reggia di Venaria, from musical performances and cultural meetings to artists painting live in the Court of Honor. It is a festival designed for all ages, from children with dedicated shows and workshops to gardening enthusiasts, and those simply looking for a day of beauty and relaxation in one of the most fascinating villages in the province of Turin.
Rose Festival — edition 2026
The 22nd edition of the Rose Festival animated Venaria Reale on May 16 and 17, 2026, with exhibitors along the city center streets, temporary gardens in the squares, exhibitions, shows, and workshops. The event was accompanied by the ninth edition of Fragranzia, dedicated to essences and perfumes, with sensory paths and olfactory workshops. Among the most anticipated moments were the 50,000-petal rose Flower Carpet and the events at the Reggia di Venaria.
Programme Rose Festival 2026
Saturday, May 16
- 10:00 AM — Official opening of the 22nd edition
- From 10:00 AM — "Between two gardens an emotion is born", temporary gardens in Piazza della Repubblica; "Scents and colors on display" (Via Mensa, Piazza Annunziata); "The square of taste and craftsmanship" (Piazza Vittorio Veneto)
- From 10:00 AM — The Flower Carpet between art and colors: carpet of 50,000 rose petals, Hall of Diana of the Reggia (free entry)
- From 10:00 AM — "En plein air in the court": artists painting live, Court of Honor of the Reggia (free entry)
- 11:00 AM — "The fantastic lesson in bloom", show for children, Tancredi Milone Library
- 2:00 PM — Workshop "Create your bouquet", Hall of Diana Loggia (paid, by reservation)
- 3:00 PM — "Viale Buridani comes to life": music and entertainment between Viale Buridani and Piazza Pettiti
- 4:00 PM - 5:00 PM — "Blooming while dancing": dance choreography, Piazza Annunziata
- 5:00 PM — Workshop "Create your wreath", Hall of Diana Loggia (paid)
- 5:30 PM — "The Rose Lady and the scent of Venaria", theatrical performance, Piazza della Repubblica
- 5:30 PM — Meeting with Dacia Maraini, presentation of the book "Scritture segrete. Le donne che hanno cambiato il mondo con la parola", Chapel of Sant'Uberto of the Reggia (free entry)
Sunday, May 17
- From 10:00 AM — Exhibitors, gardens, Flower Carpet, and "En plein air in the court" (as on Saturday)
- 3:00 PM — "Blooming catwalk": fashion show for children, Piazza Pettiti
- 3:00 PM — Fragranzia "The olfactory mystery": sensory path between tarot and perfumes, Gino Vanzi Hall (free reservation)
- From 4:00 PM — "Between roses and dance: swing festival", Piazza Pettiti
- 4:00 PM — Fragranzia "Magical scented potion": workshop for children, Gino Vanzi Hall (free reservation)
- 5:30 PM — Fragranzia "Parfum de Vermouth": sensory experience, Gino Vanzi Hall (free reservation)
- 5:30 PM — Special concert by the Suzuki Orchestra, Chapel of Sant'Uberto (included in Reggia tickets)
Daily closing at 7:00 PM.
Highlights Rose Festival 2026
Prices Rose Festival 2026
Practical information — Rose Festival
When
A weekend in May, from 10:00 AM to 7:00 PM.
Where
Historic center of Venaria Reale (TO): Via Mensa, Piazza Annunziata, Piazza Vittorio Veneto, Viale Buridani. Several events take place inside the Reggia di Venaria (Chapel of Sant'Uberto, Hall of Diana, Court of Honor).
Admission
Access to the festival and the streets of the center is free. Some events inside the Reggia are included in the Reggia entrance ticket; some workshops require a fee or reservation.
How to get there
Venaria Reale is easily reachable from Turin by car and public transport. During the festival days, the historic center is mostly pedestrianized: it is advisable to use the parking areas in the surrounding zones.
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Where does it take place — Rose Festival
Centro storico e Piazza Annunziata
Via Mensa, 10078 Venaria Reale