Roma Bar Show

Rome: the international capital of mixology

The Roma Bar Show is Italy's most significant event dedicated to the bar industry and cocktail culture. Launched in 2019, the fair has transformed Rome into an international beverage hub, attracting thousands of professionals, bartenders, distillers, and enthusiasts from dozens of countries every year. Held in the heart of Rome's EUR district, it now stands as a cornerstone of the European mixology calendar.

A format blending business, education, and drink culture

Roma Bar Show combines a trade fair atmosphere with a deep focus on culture and education. Alongside stands from major brands of spirits, gin, rum, vermouth, wine, and beer, the event features a rich schedule of masterclasses, seminars, talks, and tastings led by national and international industry icons. This highly regarded format balances technical professional development with experiences open to adult enthusiasts.

• Exhibitors and international beverage brands
• Free masterclasses and seminars with world-renowned experts
• Guided tastings of spirits, cocktails, wines, and beers
• Talks and conferences on bar industry trends
• Program dedicated to buyers and industry professionals

The new venue: La Nuvola dell'EUR

In 2026, Roma Bar Show takes a major step forward by moving to La Nuvola, the modern congress center designed by architect Massimiliano Fuksas in the EUR district. This new, spacious, and technologically advanced location offers more functional areas for exhibitors, professionals, and the public compared to the Palazzo dei Congressi used in previous editions. The entry of Fiere di Parma into the company's capital further strengthens the project and its international reach.

A growing event

Since its inaugural 2019 edition, Roma Bar Show has seen steady growth, surpassing 17,000 attendees and involving nearly two hundred exhibiting companies. The event showcases Rome and the Lazio region as a stage for high-quality Italian drinking and as a bridge between the domestic and international markets, supported by the Buyers Program backed by the Italian Trade Agency (ICE).

Rome and Lazio: the backdrop for signature mixology

Set in the capital, Roma Bar Show weaves the contemporary cocktail scene with the rich tradition of Roman and Lazio hospitality. For two days, the EUR district becomes a meeting point for a global community that shares a passion for quality drinks, making Rome an essential destination for anyone working in or loving the world of bars.