Pollenzo in Festa
The local festival of Pollenzo, featuring street food, live music, and Roero traditions
About Pollenzo in Festa
Pollenzo in Festa: a village celebration in the heart of Roero
Every summer, the village of Pollenzo, a jewel within the municipality of Bra in the Province of Cuneo, transforms into a lively festival hub for Pollenzo in Festa. Organized by the Pro Loco La Torre di Pollenzo in collaboration with the Municipality of Bra, the event is one of the most cherished highlights of the Bra summer, bringing together the local community and attracting visitors from across the Roero and Langhe regions.
A village of great charm
Pollenzo is no ordinary village: its heart is the scenic Piazza Vittorio Emanuele II, dominated by the neo-Gothic Agenzia di Pollenzo complex, commissioned by King Charles Albert of Savoy. Today, it houses the University of Gastronomic Sciences, the Wine Bank (Banca del Vino), and the Albergo dell'Agenzia. Just a few steps away stands the Church of San Vittore, while the ancient village still preserves traces of the Roman town of Pollentia. It is in this stunning setting that the festival comes to life, offering a unique atmosphere blending history, gastronomy, and conviviality.
What to expect
The program for Pollenzo in Festa follows the tradition of the best Piedmontese village festivals: evenings of street food featuring local specialties, live music and performances, entertainment for all ages, and social gatherings that keep the square buzzing until late. Festivities typically begin around 8:00 PM with food stalls, followed by music and entertainment.
- Food stalls and street food featuring traditional Roero dishes
- Concerts and live music in the square
- Entertainment and activities for families
- Convivial moments and social gatherings for the Pollenzo community
When and where
The 2026 edition of Pollenzo in Festa is scheduled for July 10th and 11th, 2026, as part of the rich summer program in Bra that highlights its various districts. The festival takes place in the center of Pollenzo, with Piazza Vittorio Emanuele II serving as the main hub. Admission to all events is free.
Pollenzo in Festa — edition 2026
Per il 2026 Pollenzo in Festa torna nel weekend del 10 e 11 luglio, confermata nel calendario ufficiale dell'estate di Bra. La frazione di Pollenzo si prepara a due giornate di festa con stand gastronomici, street food, musica e intrattenimento in Piazza Vittorio Emanuele II.
L'appuntamento si inserisce in un'estate braidense ricca di eventi, che vede le frazioni grandi protagoniste accanto agli appuntamenti del centro città.
Programme Pollenzo in Festa 2026
Il programma dettagliato dell'edizione 2026 sarà annunciato dalla Pro Loco La Torre di Pollenzo nelle settimane precedenti la manifestazione. Sulla base delle edizioni passate, la festa propone serate con apertura degli stand di street food attorno alle 20:00, seguite da musica dal vivo, spettacoli e momenti di intrattenimento in Piazza Vittorio Emanuele II.
Per il programma completo e gli orari aggiornati si rimanda ai canali ufficiali della Pro Loco di Pollenzo e del Comune di Bra.
Highlights Pollenzo in Festa 2026
- Street food e specialità della tradizione roerina
- Musica dal vivo e spettacoli serali
- Festa nella scenografica Piazza Vittorio Emanuele II, ai piedi dell'Agenzia di Pollenzo
Prices Pollenzo in Festa 2026
Practical information — Pollenzo in Festa
Getting there
Pollenzo is a district of Bra (CN), easily accessible by car from the A6 Turin-Savona motorway (Marene exit) or via the state road towards Alba. The village is just a few kilometers from the center of Bra and is also served by the Pollenzo train station on the Bra-Alba line.
Admission
Admission to the festival and its events is free. Food stalls and street food are available for purchase according to the vendors' price lists.
Information
For more information, please contact the Pro Loco La Torre di Pollenzo (tel. +39 333 1645850 / +39 329 6624056) or the Culture Office of the Municipality of Bra (tel. 0172 43018).
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Where does it take place — Pollenzo in Festa
Piazza Vittorio Emanuele II, Pollenzo
Piazza Vittorio Emanuele II, 12042 Bra