Pinocchio in Strada

Three magical Thursdays in San Miniato Basso

Pinocchio in Strada is the evening festival that lights up the streets of San Miniato Basso—a bustling district of the town of San Miniato, located in the heart of the leather district in the province of Pisa (Tuscany)—for three Thursdays in June. With shops open until late, market stalls, the scent of street food, music, and performances, the long Via Tosco-Romagnola Est becomes a festive promenade for shopping, dining al fresco, and catching up with friends and neighbors.

A festival born from local merchants

The event is organized by the Merchants' Association of the Natural Shopping Center of San Miniato Basso in collaboration with Confcommercio Pisa, with the patronage of the Tuscany Region, the Province of Pisa, and the Municipality of San Miniato. Created to promote local businesses and enliven the summer season, it has grown over the years to become one of the most anticipated events in the area: a simple, proven format that combines local commerce, entertainment, and street-side conviviality.

The 2026 theme: Back to the 90s

The 2026 edition chooses a common thread rooted in nostalgia: the 90s. Music, entertainment, games, and shows will recreate the style and energy of that decade, featuring tribute bands, DJ sets, and a major live show to close the festival. It is a theme that speaks to those who lived through those years, as well as to younger generations curious to discover a cult era of Italian pop culture.

What to find on the street

• Artisan markets and stalls for late-night shopping;
• Street food and refreshment points along the route;
• Live music and DJ sets with a 90s theme;
• Entertainment and family attractions, including games and shows;
• Local shops open for evening hours.

An event for the whole community

More than just a simple sale evening, "Pinocchio in Strada" is a collective ritual that fills the center of San Miniato Basso and strengthens the bond between merchants and residents. The Thursday evening format, free admission, and informal atmosphere make it the perfect opportunity to discover this lively corner of the lower Valdarno area in Pisa, just a few kilometers from the hilltop town of San Miniato, famous for its white truffle.