Pezzata Rossa di Oropa Exhibition
The livestock fair celebrating the native cattle breed of the Biella area in Occhieppo Superiore
About Pezzata Rossa di Oropa Exhibition
A day dedicated to the iconic breed of the Biella region
The Pezzata Rossa di Oropa Exhibition is one of the most cherished livestock events in the Biella territory. It takes place in the Castellazzo region of Occhieppo Superiore, a small town in the Province of Biella nestled at the foot of the pre-Alpine valleys. Every year, it brings together farmers, families, and curious visitors around an exceptional protagonist: the Pezzata Rossa di Oropa, the ancient native cattle breed of the Biella mountains.
Pezzata Rossa di Oropa: a heritage to preserve
Once known as the razzetta di Oropa, this breed is recognizable by its patchy coat, ranging from orange to deep red, with white markings on the head, legs, belly, and the tip of the tail. It is a hardy, mountain breed, perfectly adapted to alpine pastures and the steep slopes of the Elvo and Cervo Valleys. Listed among breeds with limited distribution and considered at risk of extinction, it is now protected by passionate breeders who continue to raise them and produce dairy products: its milk is used to create excellent toma cheese, maccagno, and alpine butter.
Tradition, community, and awards
The event is more than just a livestock show; it is an appointment that strengthens the bond between the town, its mountain farmers, and the rural culture of the Biella region. Breeders bring their best animals, which are evaluated and awarded throughout the day; as per tradition, a dozen breeders receive recognition during the awards ceremony.
What to expect during the day
- Exhibition and evaluation of Pezzata Rossa di Oropa cattle
- Market featuring artisanal and commercial products
- Country-style lunch open to everyone
- Bar service and refreshment area
- Free shuttle service to easily reach the event area
Organized jointly by the Pro Loco of Occhieppo Superiore and Pollone, the Pezzata Rossa di Oropa Exhibition is the perfect opportunity to discover one of the livestock excellences of Piedmont and to experience an authentic Sunday immersed in Biella traditions.
Pezzata Rossa di Oropa Exhibition — edition 2026
The 11th edition
The eleventh edition of the Pezzata Rossa di Oropa Exhibition was held on Sunday, April 12, 2026, in the Castellazzo region of Occhieppo Superiore, organized by the Pro Loco of Occhieppo Superiore and Pollone. As every year, the event attracted a large number of people and visitors, confirming the strong bond of the Biella community with its iconic cattle breed.
Among the announced guests was the sculptor Giovanni Barbera. The day concluded with the awards ceremony, during which twelve breeders were recognized.
Programme Pezzata Rossa di Oropa Exhibition 2026
Program for Sunday, April 12, 2026
- 9:30 AM — Arrival of breeders and placement of cattle
- 12:30 PM — Awards ceremony
- 1:00 PM — Country-style lunch
Throughout the day: market of artisanal and commercial products, bar service, and refreshment area. Announced guest: sculptor Giovanni Barbera.
Free shuttle service
From 9:30 AM to 6:00 PM on the Pollone – Piazza San Rocco – Occhieppo Superiore – Cemetery route.
Highlights Pezzata Rossa di Oropa Exhibition 2026
Prices Pezzata Rossa di Oropa Exhibition 2026
Practical information — Pezzata Rossa di Oropa Exhibition
Location
Regione Castellazzo, Occhieppo Superiore (BI), Piedmont.
How to get there
By car from Biella, you can reach Occhieppo Superiore in a few minutes along the road to the Elvo Valley. On the day of the event, a free shuttle service operates on the Pollone – Piazza San Rocco – Occhieppo Superiore – Cemetery route, running from 9:30 AM to 6:00 PM.
Admission and dining
Access to the exhibition area is free. Throughout the day, a market, bar service, and country-style lunch are available.
Information
For information, you can contact the organizers: Oliviero (+39 366 4533612), Antioco (+39 333 4562478), Ezio (+39 331 8694179). In case of bad weather, the event will be cancelled.
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Where does it take place — Pezzata Rossa di Oropa Exhibition
Regione Castellazzo
Regione Castellazzo, 13898 Occhieppo Superiore